Social Media in Insurance Webinar | Marketforce & Accenture

Examining the uses and impact of social media across the entire insurance value chain, from product development and marketing campaigns to customer communication and claims management, as well as the application of social media internally and for recruitment purposes. The expert panel:

* David Williams, MD Claims & Underwriting, AXA

* Hannah Squirrel, Marketing & eCommerce Director, Bennetts

* Nick Smith, Global MD Marketing Transformation Practice, Accenture

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From: Marketforce Business Media Ltd

Related topics : using social media for recruitment / webinar on social media marketing / manage social media

2015 Automotive Social Media Trends Study - What 2000 Car Buyers Say About Social - Thom Brodeur

Featured Session at the 19th Digital Dealer Conference & Exposition: "2015 Automotive Social Media Trends Study - What 2000 Car Buyers Say About Social" - Thom Brodeur

Thom Brodeur will unveil and explain the recent findings of Digital Air Strike's 2015 Automotive Social Media Trends Study - which is an annual survey of 2000 recent car buyers - including how social media really impacts car sales and which review sites matter most to consumers. He'll also reveal what's more important to...

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From: Digital Dealer

Related topics : social media car buyers / social media advertising trends / social media conference / using social media / social media services

SALA 8 22 006 Driving social media adoption in the enterprise, IBM case study

By Delphine Remy-Boutang, WW Digital, Social Media Marketing Manager, IBM.

Reflecting on the global impact of social media and its role as a catalyst in driving cultural, political, economic and social change, this session will focus on Empowering Change through Collaboration. As the largest consumer of social technologies, IBM is a role model and case study for the transformation into a social business, on all fronts - technology, policy and practice, this presentation will showcase IBM...

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From: OMExpo

Related topics : b to b social media case study / social media impact on marketing / social media marketing services / marketing through social media / social media management services

Session 3: Media relations in Crisis Communications - 4th UNWTO Conference on Tourism and the Media

Crises can have a devastating impact on the image of any tourism destination. Crisis communication, namely media management is

central to any crisis management system as a means to minimize the negative impact of crises, ensure prompt recovery and build resilient destinations. This session aims at providing specific guidelines to improve relations with the media in times of

crisis as well as learning from best practices and experiences conducted in different contexts.

Debate moderated by Ms....

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From: World Tourism Organization (UNWTO)

Related topics : social media crisis communications

Social media marketing in sports | Colton Kaplan | TEDxSanMiguelHighSchool

With social media dominating the way news is shared and communications are made, Mr. Kaplan highlights how impactful it is especially with sports teams. He explains not only the development of social media in this context but also shares how teams can successfully use social media to promote their brands.

Colton Kaplan is from Chicago, Illinois and is currently a freshman at the University of Arizona. He is a pre-business student, intending to major in Marketing, Entrepreneurship and receive a...

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From: TEDx Talks

Related topics : sports and social media marketing / marketing through social media / social media promotion / social media brand management

Urban Flow: Social Media and its Impact on the Urb

Urban Flow | Radio Show on Talktainmentradio.com

Overview: In this segment the panelist discuss the impact social media sites have within the urban community.

With special guest speaker Erika Pryor, Ph.D.

Produced by Jean-Pierre Shackelford for Digital Visual Television and Erika Pryor, Ph. D for Pryor Communications,.

Copyright 2014 | All rights reserved.

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From: DigitalVisualTV

Related topics : social media impact on communication

Use of Social Media in Public Relations

Dr. Donald K. Wright (Harold Burson Professor and Chair in Public Relations) examines the increased use of social and emerging media (e.g., Facebook, Twitter, LinkedIn, YouTube, blogs, etc.) in public relations practice during the four-year period between 2008 and 2011. An annual trend analysis surveying more than two thousand public relations practitioners during this time period indicates that social and other new communications media continue to have a huge impact on how public relations is...

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From: Boston University

Related topics : social media public relations / using social media / emerging social media trends / social media blogs

Social Media Channel Selection Tool

Use this to evaluate your Social Media initiatives based on their strategic fit, impact, and feasibility. Once you have ranked each project, view the bubble matrix chart and communicate the findings of your analysis. Get this template @ http://www.demandmetric.com/content/social-media-channel-selection-tool

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From: Demand Metric

Related topics : social media analysis tools / social media content

How does social media impact perceptions of female athletes

How is social media affecting womens' sports? From Twitter, to Facebook, to YouTube, how are these new communication platforms affecting the perception of female athletes? The University of Minnesota Tucker Center's Distinguished Lecture Series will feature a panel to discuss this very issue and shed light on what women in sport are focusing on now. US Olympian Angela Ruggiero, Star Tribune sports journalist Rachel Blount and sports journalism professor Marie Harden will tackle these issues in...

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From: University of Minnesota

Related topics : social media impact on communication

Social Success Stories - Hootsuite & The WWF

The World Wildlife Fund wants build a future where humans live in harmony with nature and social media has become an integral part of their communications.

Hootsuite helps the WWF track the results and impact from their social media campaign efforts while making it easier for teams in different regions to co-ordinate.

Learn how Hootsuite can help your organization, visit: http://ow.ly/TbCTR

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From: Hootsuite

Related topics : social media impact on communication / social media integration