Selected videos for topic: social media impact on communication
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Social Media: Beyond Communication to Changing the Marketplace
Jennifer Aaker, Stanford University, discusses how individuals have created movements, brands, and ideas with great impact, by leveraging social and traditional media.
http://www.msi.org
http://www.dragonflyeffect.com
From: MktgScience
Related topics : social media changed communication / social media branding
2. Social Media at Volkswagen - MediaCom's The Insider: The Impact and Influence of Social Media
Volkswagen has reached maturity in social media. Sara Devine, Volkswagen of America, Inc, talks to MediaCom.
This conversation was filmed as part of MediaCom's The Insider series, a quarterly communications programme designed to help advertisers understand the latest trends and topics in the media industry.
The full webcast can be seen here on our website http://www.mediacom.com/en/news--insights/the-insider/webcast/live-stream.aspx
To sign up for our The Insider program, MediaCom's...
From: MediaComGlobal
Related topics : social media advertising trends / social media help / social media news / social media websites / social media media
Social media, public relations and the future of journalism
Kate Torok, Senior Communication Specialist at St. John Fisher College discusses how social media use has impacted public relations. Kate also discusses the future of journalism.
From: schwerty1000
Related topics : social media public relations
#Instafame & Selfie culture: how youth use social media to define their identity
Social media has grown to become a platform for self-branding, self-expression and even entrepreneurship (with some social media celebs making millions off their social identities). How does this impact the way young people today see themselves and their world? This month, we’ll examine how young people use social media to brand themselves and become “instafamous”, in order to grow their influence and ambitions of entrepreneurship.
Joining us to unpack her latest research, #Brandofme,...
From: Girl Geeks Toronto
Related topics : brands using social media / social media branding / social media today / social media websites
#Instafame & Selfie culture: how youth use social media to define their identity
Social media has grown to become a platform for self-branding, self-expression and even entrepreneurship (with some social media celebs making millions off their social identities). How does this impact the way young people today see themselves and their world? This month, we’ll examine how young people use social media to brand themselves and become “instafamous”, in order to grow their influence and ambitions of entrepreneurship.
Joining us to unpack her latest research, #Brandofme,...
From: Girl Geeks Toronto
Related topics : brands using social media / social media branding / social media today / social media websites
Social Media & Journalism Seminar - Reassessing the Impact of the Internet - Prof James Curran
Social Media and Journalism Seminar, Dublin City University, February 22, 2012
The seminar, hosted by the School of Communications, addressed the broad theme 'Is social media good for journalism?' Principal speaker was Prof James Curran, Director, Goldsmiths Leverhulme Media Research Centre, London, and co-author of 'Misunderstanding the Internet', who spoke on the topic ' Reassessing the Impact of the Internet'.
Other speakers:
Suzy Byrne, blogger, mamanpoulet.com
Susan Daly, Editor,...
From: DCU School of Communications
Related topics : journalism and social media / research social media
Social Media Business Case
Use our Social Media Business Case Template to help you build a business case for an investment in a social media program and communicate the information to the key shareholders. Fill in the blanks on this document and, when completed, it will include an executive summary, opportunity overview, business impact analysis, risk plans and a recommendation. http://www.marketingpower.com/resourcelibrary/_layouts/marketers_toolkit.aspx
From: American Marketing Association
Related topics : business using social media / social media marketing plan template / social media help / social media information / marketing through social media
The Social Media Era: Impact Beyond the Technology (Ribbet Inc.)
A look at communication technology throughout history and it's effects on human behaviour with an emphasis on the Social Media Age.
From: RibbetInc
Related topics : social media impact on communication
Teens and Technology: The Impact of Social Media on Relationships, Friendships and Families
Social media is everywhere and has transformed how young people communicate. How does the use of digital technology affect young people’s friendships and ability to form and maintain relationships? Amanda Lenhart ’96 shared research on teens, technology and families from her 16 years as a Lead Researcher at the Pew Research Center, and more recently at Data & Society Research Institute. Learn effective practices for your own family and teenagers from parent coach and former teacher Amy...
From: AmherstCollege
Related topics : social media impact on relationships / using social media / social media social
Crisis Communication in the Social Media Era
While the fundamentals of crisis communication from decades ago remain valid, the execution has been changed irrevocably and dramatically by the rise of social media. During the "critical event period" of a crisis, your audiences rush to their social channels to talk to their peers in order to formulate their views, according to research. Understanding the dynamics of social media during a crisis is key to coming minimizing its impact on your organization. Join us for this free webinar with...
From: UCI Division of Continuing Education
Related topics : social media crisis communications / social media audience research