MktgScience
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5 selected videos
Augment Me - Marketing Strategies for a Post-Social Media World
The digital "augmentation" of people, products, and places suggests new marketing strategies that go beyond Facebook and other social media platforms. Donna Hoffman, University of California, Riverside, discusses key marketing trends, including "gamification," digital signage, and "augmented retailing."
http://www.msi.org
Related topics : social media marketing strategies / digital media marketing strategy
Social Media Intelligence - Wendy Moe
Wendy Moe of University of Maryland discusses recent findings on users' online social media behavior at MSI conference "Social Media and Social Networks: What Are They Good For?" held in Boston, MA on December 3-4, 2013.
Related topics : social media conference / online social media / social media intelligence / social media social
Social Media: Beyond Communication to Changing the Marketplace
Jennifer Aaker, Stanford University, discusses how individuals have created movements, brands, and ideas with great impact, by leveraging social and traditional media.
http://www.msi.org
http://www.dragonflyeffect.com
Related topics : social media changed communication / social media branding
Social, Technological, and Economic Forces Affecting Market Research over the Next Decade
Scott McDonald, Condé Nast, discusses the impact of social, technological, and economics forces on marketing research at MSI's Trustees Meeting in Boston on April 10-11, 2014 (Edited highlights)
Related topics : social forces marketing
Think Socially: Identifying Opportunities for Value-Driving Social Media Marketing
Related topics : social media market opportunity
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