Ginger : A social media case study by Social Wavelength

Social media is an extremely powerful tool and depending on its strategic use, you can employ it to increase fan interaction, engagement & brand loyalty. You can also effectively use it to turn fans into customers. Here's a case study highlighting how Ginger Hotels achieved ROI using Social Media.

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From: Social Wavelength

Related topics : social media roi case study / social media engagement / social media branding

Waking Up to Social Media: The Hotel Industry Response, Part 2

http://www.essec.edu | At a recent discussion forum on social media, Waking Up to Social Media: The Hotel Industry Response, organised by HVS Executive Search and ESSEC Business School Paris, panellists were unanimous in their opinion that the hotel industry is still too conservative to effectively tap the potential of social media channels.

The event held on February 7, 2011 at Hilton Arc de Triomphe Paris was moderated by Chris Mumford, Managing Director of HVS Executive Search London. The...

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From: ESSEC Business School

Related topics : social media for hotels / social media marketing industry / search & social media marketing / social media branding for business / manage social media

Waking Up to Social Media: The Hotel Industry Response, Part 1

http://www.essec.edu | At a recent discussion forum on social media, Waking Up to Social Media: The Hotel Industry Response, organised by HVS Executive Search and ESSEC Business School Paris, panellists were unanimous in their opinion that the hotel industry is still too conservative to effectively tap the potential of social media channels.

The event held on February 7, 2011 at Hilton Arc de Triomphe Paris was moderated by Chris Mumford, Managing Director of HVS Executive Search London. The...

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From: ESSEC Business School

Related topics : social media for hotels / social media marketing industry / search & social media marketing / social media branding for business / manage social media

Shout out from Social Media Club Chicago and NY to the #smcadam!

Ramon De Leon, sponsor of the Domino's Pizza's at the Social Media Club Chicago, and Adam Wallace from the Roger Smith Hotel, location for Social Media Club New York, give a shout out to the Social Media Club Amsterdam. Word!

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From: Remco Janssen

Related topics : social media club of chicago / social media social media

What is Social Media Kansas City? SMCJoCo Video 3

Video 3 of 3: Social Media is connecting with people who don't know you. Social Media is a pain in the ass. Social Media is the wave of the future and its best to embrace it; not be scared of it. Social Media is overwhelming and entertaining all at once. Social media is people online yesterday and now they are here at this event! I really can't make this stuff up even if I tried. These are a few statements that others shared with me on camera at The Social Media Club of Johnson County (@SMCJOCO...

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From: MichaelGStults

Related topics : social media connection

What is Social Media Kansas City? SMCJoCo Video 1

Video 1 of 3: Social Media is connecting with people who don't know you. Social Media is a pain in the ass. Social Media is the wave of the future and its best to embrace it; not be scared of it. Social Media is overwhelming and entertaining all at once. Social media is people online yesterday and now they are here at this event! I really can't make this stuff up even if I tried. These are a few statements that others shared with me on camera at The Social Media Club of Johnson County (@SMCJOCO...

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From: smcjoco

Related topics : social media connection

What is Social Media Kansas City? SMCJoCo Video 1

Video 1 of 3: Social Media is connecting with people who don't know you. Social Media is a pain in the ass. Social Media is the wave of the future and its best to embrace it; not be scared of it. Social Media is overwhelming and entertaining all at once. Social media is people online yesterday and now they are here at this event! I really can't make this stuff up even if I tried. These are a few statements that others shared with me on camera at The Social Media Club of Johnson County (@SMCJOCO...

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From: MichaelGStults

Related topics : social media connection

What is Social Media Kansas City? SMCJoCo Video 2

Video 2 of 3: Social Media is connecting with people who don't know you. Social Media is a pain in the ass. Social Media is the wave of the future and its best to embrace it; not be scared of it. Social Media is overwhelming and entertaining all at once. Social media is people online yesterday and now they are here at this event! I really can't make this stuff up even if I tried. These are a few statements that others shared with me on camera at The Social Media Club of Johnson County (@SMCJOCO...

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From: MichaelGStults

Related topics : social media connection

How to Measure Hotel Social Media ROI

Revinate's Michelle Wohl discusses the challenges hotels face when measuring social media ROI and how the calculation truly is "the holy grail." http://www.revinate.com

Revinate is a software platform designed exclusively for the hospitality industry that makes it easy to take control of your online reputation by using online feedback and social media to learn from and connect with guests.

Video from Cornell's online course Marketing the Hospitality Brand through New Media: Social, Mobile &...

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From: RevinateInc

Related topics : measuring social media roi / social media marketing roi calculator / social media measurement / social media branding / social media marketing software

Hotel Ecommerce: Using Twitter to Increase Your Hotel Sales

http://HotelEcommerce.info Helping hotels increase sales using proven Internet, Website, Social Media Branding, Marketing and Ecommerce Strategies. Using Twitter to Increase your Hotel Sales

http://youtu.be/w6CCX6SCZrw

Hotel Ecommerce, Hotel Social Media, Hotel Social Media Marketing, Twitter for Hotel Social Media, Increase hotel sales with twitter

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From: Hotel Ecommerce

Related topics : hotels using social media / social media marketing twitter / social media marketing websites / marketing through social media / social media branding strategy