Selected videos for topic: social media audience segmentation
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GAJO - Social Media Audience Targeting Platform
Find your target audience on social media quickly and easily. The Gajo platform identifies the most relevant audience segments for brands on various social media channels, enabling companies to target these audience segments with highly relevant and personalised advertising.
This technology builds on human language processing and machine learning capabilities to identify content that contains expressions of purchase intent and switch intent as well as other signals relevant to specific...
From: ADAPT Centre
Related topics : social media audience segmentation / social media advertising companies / social media branding / social media social
Segment Your Audience - Social CRM
The New Challenge to Achieving Customised Social Media Marketing
From: cooltabsapp
Related topics : social media audience segmentation / marketing through social media / social marketing crm / new media marketing
Match Your Social Media Message to Your Audience
"How do you communicate with specific audiences like women or diverse segments of bloggers? How do you find the right people to talk about your company in social media and should you pay them?
Organizations are looking for new ways to engage with customers. Social media strategists Stefania Pomponi Butler and Cat Lincoln from Clever Girls Collective share research and strategies for identifying and reaching your optimal audience segment. They also discuss tactics for matching your message to...
From: Regalix Inc
Related topics : social media brand building / social media brand management / social media audience engagement / social media branding strategy / social media management company
segment audience: 1 metric, 1 minute
Dr. Kaye Sweetser from UGA quickly discusses how you can use audience segmentation as a way to make regular social media metric reports more focused. This is a part of a social media measurement series for her students called "1 Metric, 1 Minute."
From: Kaye Sweetser
Related topics : social media audience segmentation / social media metrics / social media report / using social media
Jeremiah Owyang, Industry Analyst at Altimeter Group at the Marketo Summit 2013
http://www.mintigo.com
Jeremiah Owyang chats with Jason Garoutte, CMO and GM at Mintigo, at the Marketo Summit 2013 about the dynamic customer journey, social media measurement and audience segmentation.
From: Mintigo
Related topics : social media audience segmentation
Writer's Block?: 10 Ways to Crank Out Quality Social Media Content
It happens to even the best social media marketer: A day without posting content turns into a week, which turns into a month! You may find yourself staring at the computer screen just hoping a clever Facebook update pops into your head. Even with the constant online chatter, social media writer’s block is real. Join Ansley Sudderth, Social Media Training and Communications Coordinator with ForRent.com® and Homes.com® as she shares solutions to get you over the writer’s block hump and...
From: For Rent Media Solutions
Related topics : social media content / social media online marketing / social media solutions
Networked Insights Audience Sync
Given the widespread adoption of social media as a means to communicate preference and interests, the challenge for brand marketers today is no longer finding consumer data, it's uncovering actionable insights in that data.
To showcase the valuable consumer insights that brands can use to make better marketing decisions, Networked Insights created a sample Audience Sync report for Mountain Dew. This report was not commissioned by Mountain Dew or PepsiCo and is a third-party analysis of the...
From: NetworkedInsights
Related topics : social media audience insights / social media branding
We are all accountable thanks to Social Media
This 3 minute video is an excerpt from an engagement broadcast exploring the notion of franchising in the social media marketing age with Nick Strong and David Amerland. This particular segment focuses on how social media is demanding accountability:
In the new world of social media marketing everyone is accountable. Radical transparency demands that you no longer hide behind job titles and labels. That however also requires that you take control of your brand values in a way that is both...
From: Social Media Today
Related topics : marketing through social media / new media marketing jobs / jobs in social media / social media branding / social media social media
How CMOs are Monetizing Social Marketing and Measuring ROI
Social media continues to have a profound effect on marketing, and the use of this channel for marketing purposes is rapidly evolving. Our research has revealed how social marketing is rapidly maturing, resulting in a clear shift from tactical to strategic thinking.
In this webinar, we share how CMOs and other senior marketing executives in the strategic phase of social marketing maturity are now monetizing the channel. These marketing executives are not only promising ROI, they are...
From: MarketingSherpa
Related topics : social media marketing roi calculator / social media measurement / social media audience engagement
Convergence of PR and Paid Media
In today's fragmented media landscape, it's more difficult than ever to reach key audiences through traditional tactics. This webinar will focus on how PR and paid media are converging and working together. You will learn:
• The role of big data in ensuring you reach the right influencers
• How to identify and target specific audience segments
• How to skip the media "middle man" and take a brand message direct to consumers
• How to use digital channels to turn influence into...
From: Audience Partners
Related topics : using social media for pr