10 Steps to Make Your Social Media Marketing Strategy Rock

Join Marketo social media marketing rock stars Lisa Marcyes and Scott Minor to hear about all the latest advancements in social media marketing and how you can leverage them to rock with your audience (and fans!). Attend for the latest tips on:

- Leveraging social media to drive engagement with your audience

- Incorporating social media marketing into every stage of the buyer’s journey

- Effectively measuring social media marketing to determine real business ROI

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From: Marketo

Related topics : social media marketing strategy steps / marketing through social media / social media audience engagement / social media tips / social media in business

Toyota Social Media Knowledge Center Illustration of a Car Buyer's Journey

Learn more about Social Marketing and Reputation Management for Car Dealers at http://AutomotiveDigitalMarketing.com - Toyota's Social Media Knowledge Center produced this detailed video illustration of a Car Buyer's Journey using social media to interact with friends and family to get advice and counsel on her car buying research, dealer and model selection.

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From: Otto Motive Mrketing

Related topics : social media car buyers / social media marketing buyers / car dealer reputation management / social media reputation management / manage social media

Social & Content – A Buyer’s Journey Ben Fisher and Dustin W. Stout

Ben is the Founder and Lead Consultant at Steady Demand. A Social Media Optimization company focused on how social and content affect search and the buyer’s journey. Ben Fisher has over 15 years experience in Internet Marketing. Mr. Fisher is an experienced veteran in the SEO and Social Media space. He began experimenting and practicing these disciplines in 1994 when Internet Marketing and SEO were not even buzzwords.

Dustin is Chief Marketing Officer at Weal Media. Dustin is a web designer,...

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From: 42DM formerly WebPromo

Related topics : social media optimization company / social media internet marketing / social media marketing companies / social media branding / social media content

How to use social media to generate new business - Top of the funnel marketing

What is an example of how you use social/digital at the beginning vs. middle vs. end of the sales cycle/buyer's journey? Learn more about how you can use social media during all stages of the buyer's journey - http://bit.ly/28KMclR

Jason Cass, Owner, The Insurance Alliance provides insight into his use of social media to close new prospects at the top, middle, and bottom of the funnel.

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From: Vertafore

Related topics : business using social media / using social media marketing

Social Selling Insights into the B2B Buyer's Journey in 2017

In Poolside Sales Chat Episode 27, Bernie Borges digs into the B2B buyer's journey. He discusses how 75% of B2B buyers are using social media and what B2B sales and marketing professionals can expect in 2017.

Take a closer look to discover the three key attributes of the B2B buyer and the three phases of the buyer's journey, and how B2B sales and marketing professionals must engage with the buyer in 2017.

Download our Guide: 8 Reasons Sales People Must Use Social Media:...

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From: Social Business Engine

Related topics : social media and the buyer's journey / b2b social media marketing / using social media marketing

10 Secrets of Social Media Marketing to Boost Leads and Sales - Kathi Kruse

Featured Session at the 20th Digital Dealer Conference & Exposition: "10 Secrets of Social Media Marketing to Boost Leads and Sales" - Kathi Kruse

80% of car buyers are more likely to turn to Social Media than a salesperson. 68% say they’ve purchased a car they found on social media. Are they headed to your store?

Social Media moves at the speed of sound. Luckily, savvy dealers can now leverage it to engage car buyers during their purchase journey to capture leads and sales.

If you’re...

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From: Digital Dealer

Related topics : social media car buyers / social media social

How To Curate And Deliver Insights That Shape The Buyer's Journey - Digital Growth Conference

We’ve all heard stats that are similar to Corporate Visions’ ‘B2B buyers will choose the sales professional that’s first to add value 74% of the time’ stat, however, in recent research conducted by Sales for Life, it was revealed that on average, only 20% of sales professionals in technology companies are sharing content.

One of the main most common currencies to deliver value to a buyer is through content, and with social media offering more channels to reach the buyer sales people...

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From: Sales for Life

Related topics : social media and the buyer's journey

Traditional Selling vs Social Selling

Discover how to unleash the power of social selling in your company.

Buyers today are digitally driven, socially empowered, and making purchase decisions based on what they learn and hear through their social media networks. Savvy sales professionals have picked up on this and have learned how to use social media and their networks for lead generation, or what we like to call “Social Selling”.

So if your sales team is still using traditional sales techniques like cold calling as their main...

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From: Shane Serra

Related topics : social media network / social media companies

Social Selling Animation

Discover how to harness the power of social selling for your company.

People buy from people. Today Buyers are digitally driven, socially empowered, and making purchase decisions based on what they learn and hear through their social media networks. Smart sales professionals have learned how to use social media and their networks for lead generation and nurturing. Or what we like to call “Social Selling”.

If you are still using traditional sales techniques like cold calling as your...

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From: Maryn Williams

Related topics : social media for sales people / business using social media / social media today / social media companies