Shane Serra

Rank: 2094 / 4486

2 selected videos

Traditional Selling vs Social Selling

Discover how to unleash the power of social selling in your company.

Buyers today are digitally driven, socially empowered, and making purchase decisions based on what they learn and hear through their social media networks. Savvy sales professionals have picked up on this and have learned how to use social media and their networks for lead generation, or what we like to call “Social Selling”.

So if your sales team is still using traditional sales techniques like cold calling as their main...

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Related topics : social media network / social media companies

Five Social Media Content Ideas for Excellent Customer Engagement

One of the biggest Social Media Marketing challenges is to produce a consistent stream of content that will engage your audience. Infrequent or badly prepared content will quickly be ignored and could even do more harm than good.

However, get it right and you can enjoy one of the most effective ways to attract new customers, build relationships and grow brand loyalty. Here are five tried and tested social media content ideas to engage your audience.

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Related topics : social media audience engagement / social media content / marketing through social media / social media branding