Dr Nadia Zainuddin: Social Marketing

Dr Nadia Zainuddin provides an overview of her research and teaching in social marketing and the role in plays in society. Social marketing is about the use and development of marketing theories and concepts in combination with other approaches, in order to target individuals, communities, societies and structures to achieve social change.

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From: Open UOW

Related topics : role of social marketing

Learn about social media marketing with our nationally accredited diploma

To find out more about this exciting course and training options visit http://www.australiscollege.edu.au/business-management-courses/diploma-of-social-media-marketing/

Learning skills in social media marketing can help you, or your business:

- increase revenue

- Up-skill with in-demand knowledge that gives a unique point of difference and can take your career to the next level

This qualification teaches you the social media and digital marketing knowledge and skills needed for success in...

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From: Australis College

Related topics : social media marketing strategies / digital media marketing strategy / manage social media / social media in business / social media courses

The Role of Social Media in Internet Marketing

http://6starmedia.com/the-role-of-social-media-in-internet-marketing/ - There is little doubt that social media sites such as Facebook, Twitter, Tumblr, Google Plus and the like have had an enormous impact with online business. With hundreds of millions of people already part of the social media scene and millions more joining every day, online businesses both large and small are trying to tap into this market.

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From: Kevin Perry

Related topics : social media internet marketing / social media marketing small business / marketing through social media / social media for small business / social media social

Social Media Interview - Tom Skotidas - SkyNews Interview - B2B Social Media - September 2011

Skotidas Director Tom Skotidas speaks on SkyNews Tech Report with Brooke Corte about Social Media Is Social Media Marketing just hype? Is B2C Marketing the same as B2B Marketing on Social Media? What role does the personal brand play in Social Media? How do you measure the results from Social Media? Hear Tom's views on Social Media and how to make it work in your organisation.

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From: Skotidas Consulting Group

Related topics : b2b social media marketing / marketing through social media / social media measurement / social media branding / social media report

Doug Ford on Social Media Marketing

Social Media Marketing is an important part of any Internet Marketing campaign these days and Doug Ford agrees. In this video, he shares how Social Know How played a key role in his Mayoral campaign for the city of Toronto.

Social Media Marketing & Social Strategy

http://www.socialknowhow.com/

Video Production:

http://www.cameraworksint.com/

Campaign Literature:

http://www.netcreativemedia.com/

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From: Social Know How

Related topics : social media marketing campaign / marketing through social media

Jay Baer B2B Social Media

Jay Baer covers some juicy questions on social media's role in B2B marketing. He contrasts the value of social meida in B2B vs. B2C marketing, explains how marketers should view social media ROI, blankets the relationship between the Facebook 'like' and email subscriptions, and breifly divulges his views on content marketing.

Catch more of Jay's social media splendor by attending MarketingSherpa's B2B Summit in San Francisco, Oct. 24-25. For more information:...

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From: MarketingSherpa

Related topics : b2b social media marketing / marketing through social media / social media content / social media information / social media media

The Growing Role of Socially Responsible Marketing

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From: mostcontagiousfh

Related topics : social responsibility marketing

Social Marketing: Understanding active vs reflective behaviours

Professor Isabelle Szmigin elaborates on active vs reflective behaviors and their role in the context of Social Marketing.

This video is part of a Social Marketing Course Unit that was designed for Southern Cross University

An Outo Film Production

http://www.outowear.com/#!outo-films/c13j8

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From: Timo Dietrich

Related topics : social video marketing

Content is the lifeblood of B2B sales – with Tom Skotidas

Tom Skotidas, specialist in B2B social media sales and marketing, chats with Marketing's Peter Roper about the role of content in B2B social media lead generation and what that means for the roles of marketers and salespeople.

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From: Marketing Magazine

Related topics : b2b social media marketing / social media content

Inbound Marketing Minute: What is the role of social media marketing in your Inbound efforts?

Inbound Marketing Minute: What is the role of social media marketing in your Inbound Marketing efforts?

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From: Kevin Carney

Related topics : market social media / role of social marketing / role of media in marketing