Social Media Benchmark -- Microsoft's Allister Frost on culture

As part of the launch of The Chartered Institute of Marketing's new Social Media Benchmark, Allister Frost, Head of Digital Marketing Strategy at Microsoft UK, discusses social media in 2012:

• Convincing a conservative company to embrace social media

• Creating a culture that supports social - where to start?

Find out more at www.smbenchmark.com or search #SMBenchmark on Twitter.

ABOUT THE INITIATIVE

How are businesses grappling with, adapting to, investing in and getting...

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From: GlobalBenchmark

Related topics : social media marketing agency uk / social media market research companies / social media marketing companies / microsoft social media strategy / search & social media marketing

Social Media Benchmark -- Microsoft's Allister Frost on leaders and laggards

As part of the launch of The Chartered Institute of Marketing's new Social Media Benchmark, Allister Frost, Head of Digital Marketing Strategy at Microsoft UK, discusses social media in 2012:

• How well businesses are embracing social media

• Who are the leaders and the laggards

Find out more at www.smbenchmark.com or search #SMBenchmark on Twitter.

ABOUT THE INITIATIVE

How are businesses grappling with, adapting to, investing in and getting value from social media? What are...

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From: GlobalBenchmark

Related topics : social media marketing business opportunity / social media for market research / marketing through social media / social media branding for business / social media social

Social Media Channel Map Template

Use this Microsoft PowerPoint Presentation to outline your Social Media strategy by channel. Map your strategy by grouping selected channels into bubbles and create a description of how you plan on attacking each channel by setting goals, selecting a project sponsor, and by highlighting key performance indicators (KPIs). Get this template @ http://www.demandmetric.com/content/social-media-channel-map

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From: Demand Metric

Related topics : social media strategy template / social media content

Butterfly Publisher -- A Complete Social Media Marketing Tool for Microsoft Partners

Butterfly Publisher is the easiest way to run an integrated content marketing program designed specifically for Microsoft Dynamics partners, and at an economical cost that can't be beat. With Butterfly Publisher we make it easy to define and implement a social media strategy across blogs, email newsletters and social media with an intuitive content marketing platform that can work with your existing marketing tools, making what you do -- better.

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From: The Partner Marketing Group

Related topics : social media marketing tool / marketing through social media / social media content / social media tools / social media integration

Microsoft Ep. 2 - Social Network Marketing Strategy Challenges - Vitrue Social Marketing Minute

Social Network Marketing Strategy Challenges from Microsoft - I think that one of the things we have to do is a lot education within our organization. Social media is still the youngest out of all the platforms out there and all the mediums in our marketing toolkit. While it's been around for years, it's still emerging, growing and evolving. One of the things that I push is integrating social in the very beginning of a project or campaign that way it's properly integrated and not just treated...

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From: vitrue

Related topics : social network marketing strategies / social media network marketing / microsoft social media strategy / marketing through social media

The Role of Social Media in Communication—Steven Piotrowski, Microsoft

Can technology and social media help your organization or clients change for the better?

On January 21, 2015, Steven Piotrowski of Microsoft discussed the importance of social media and technology in internal and change communication.

In this video interview conducted by Tom Keefe, ABC, Steven discusses how technology and social media (such as the Microsoft Office 365 platform, Yammer and SharePoint) meet client and organizational change goals.

About the presenter

Steven Piotrowski is...

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From: IABC-Chicago Video

Related topics : social media changed communication / social media internal communications / social media help

Microsoft Dynamics Marketing - Social Marketing

With Microsoft Dynamics, social media marketing is no longer a goal on itself. It becomes part of your multi-channel marketing strategy to create brand awareness and to generate leads. This video demonstrates how Microsoft Dynamics Marketing helps you create multi-channel campaigns, including outbound channels such as email, webinars and traditional media. You can amplify those programs with social media posts on Facebook, Twitter, and other social channels such as your favorite industry blog;...

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From: Microsoft Dynamics

Related topics : microsoft social media marketing / marketing through social media / microsoft social media strategy / social media branding strategy / blogs and social media

Employee Communications, PR and Social Media Summit at Microsoft Headquarters

A best practices conference for corporate communicators

Oct. 27-29, 2015

Redmond, Washington

Simplify your communications and expand your reach with compelling content

Galvanize and engage employees by making them the storytellers—and ambassadors—for your company

Harness visual communications to connect with internal and external audiences

Perfect your social media strategy by creating a truly social enterprise

Presented by Ragan Communications: An event hosted by Microsoft...

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From: Ragan Communications

Related topics : social media internal communications / ragan social media conference

Microsoft Social Media - Mel Carson Interview at SES London

TopRankMarketing.com CEO Lee Odden interviews Mel Carson, Microsoft Advertising Community & Social Media Manager. The discuss the importance of the human element in social media along with platforms, channels and screens as well as the need for adaptive strategy and experimentation.

The interview took place at SES London 2011.

Find more online marketing expert interviews at:

http://www.toprankblog.com

http://twitter.com/toprank

Find more on Mel Carson...

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From: TopRank Marketing TV

Related topics : microsoft social media management / microsoft social media strategy / manage social media / social media marketing strategy

How IBM leveraged Social Media to create Engagement?

Case Study: How IBM leveraged Social Media to create Engagement

A case-study driven Webinar from IBM leaders that focuses on various Social Media Strategies that IBM leveraged to create engagement and drive audience for their event.

Mohammad Danish, Head of Marketing & Strategy (Product), IBM

New Age Marketer and a Technology evangelist, Danish has worked with various organizations from IBM to Microsoft. At present he is working as the head of marketing and strategy at IBM.

Ranjini Rao,...

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From: digitalvidya

Related topics : b2b social media case studies / digital media marketing strategy / social media marketing strategies / b2b social media strategy / social media software management