Selected videos for topic: measuring social media roi
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How to Measure Hotel Social Media ROI
Revinate's Michelle Wohl discusses the challenges hotels face when measuring social media ROI and how the calculation truly is "the holy grail." http://www.revinate.com
Revinate is a software platform designed exclusively for the hospitality industry that makes it easy to take control of your online reputation by using online feedback and social media to learn from and connect with guests.
Video from Cornell's online course Marketing the Hospitality Brand through New Media: Social, Mobile &...
From: RevinateInc
Related topics : measuring social media roi / social media marketing roi calculator / social media measurement / social media branding / social media marketing software
How to Create "Social Media ROI," a New Book
Peggy Hatch, publishing director of Direct Marketing IQ, discusses how Social Media ROI will bring true business discipline to your social media program and align with your organization's goals. Author is top branding and marketing expert Olivier Blanchard, who brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. http://store.directmarketingiq.com/store/p/108-Social-Media-ROI.aspx
From: DMIQTV
Related topics : social media marketing roi / social media branding for business / social media optimization plan / social media optimization strategy / analysis of social media
The Ultimate ROI Guide to Social Media
Ron Grant and Graham Gullans talk about the new business approach to social media and provide a framework for measuring ROI.
From: LiftMetrix Official Channel
Related topics : measuring social media roi
10 Steps to Make Your Social Media Marketing Strategy Rock
Join Marketo social media marketing rock stars Lisa Marcyes and Scott Minor to hear about all the latest advancements in social media marketing and how you can leverage them to rock with your audience (and fans!). Attend for the latest tips on:
- Leveraging social media to drive engagement with your audience
- Incorporating social media marketing into every stage of the buyer’s journey
- Effectively measuring social media marketing to determine real business ROI
From: Marketo
Related topics : social media marketing strategy steps / marketing through social media / social media audience engagement / social media tips / social media in business
How To Quickly Measure/Track Social Media ROI
Measuring the value of social media is a key challenge for businesses and marketers alike. SocialMotus tracking campaigns makes tracking conversions easy. Simply create your tracking campaign and assign any message sent through SocialMotus to a specific tracking campaign. SocialMotus will then aggregate the results of all the posts within each campaign. Now you can have in your hands a range of statistics from what messages drive the most engagement, to how it has helped you achieve your...
From: socialmotus
Related topics : measuring social media roi / social media tracking tools / social media analytics tools / social media marketing tools / social media help
Vintage Wine Estates Ep 4 - Social Media ROI - Vitrue Social Marketing Minute
Vintage Wine Estates discusses social media ROI with Vitrue - There isn't an exact answer, unfortunately, as far as social media ROI is concerned. I'm fairly content with what's out there with measuring channel activity and engagement, which is what's most important with social media. Having been a business manager myself, I understand the importance of knowing those revenue drivers and why CEO's and managers want to know the ROI. I might go back to them and say that, in the marketing world,...
From: vitrue
Related topics : social media marketing roi / social media marketing trends / manage social media / social media content / social media engagement
Socialtap - #5 Setup Unlimited Analytics Reports to Measure Social Media ROI
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Social Media Management Tools for Small Business
In this video we show you how to setup unlimited social media analytics reports using Socialtap Quick Reports & Custom Reports from over 200 analytics modules to include Google Analytics. Getting Started Video #5.
Socialtap is a Powerful Digital Marketing & Social Media Management Tool used for Engagement, Smart Content Publishing, Brand & Reputation...
From: Socialtap
Related topics : social media monitoring tools free trial / free social media reputation management tools / measuring social media roi / brands using social media / social media measurement tools
Social Media Matters 2012: "Official Highlights"
Visit us at: www.socialmatters.asia
Social Media Matters was created as Asia's highest level business event, specifically targeted brands to assess the underlying business value of social media.
Social media's rapid shift from fringe phenomenon to the core of business has companies across Asia struggling to understand how much they should invest in a still emergent trend.
Gathering all the major global and regional platforms along with leading brands, the first event in Hong Kong critically...
From: Branded Asia
Related topics : why social media matters to your business / social media tools for business / social media branding for business / social media measurement tools / emerging social media trends
Measuring the Effectiveness of Social Media
Is social media marketing even worth it? This hour-long session tackles the issue of identifying the key performance indicators and eventual ROI of any social media effort. Specifically, we discuss the big four — Facebook, Twitter, YouTube and LinkedIn —and how to appropriately measure each to improve results.
From: Webster University
Related topics : social media marketing roi / marketing through social media
How to Measure Social Media ROI with Google Analytics
How to Measure Social Media ROI with Google Analytics
From: campalyst
Related topics : measuring social media roi / social media analytics / social media social