Go Mobile: Locationbased Marketing, Apps, Mobile Optimized Ad Campaigns, 2d Codes,

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http://yazz.space/a/b008u42844

Set-up, run, and measure successful mobile media marketing campaigns.

Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns.

This book will help readers understand the different mobile media platforms, learn how to us Sms for business, incorporate 2d and Qr Codes into their campaigns, develop mobile Web sites and mobile apps, see case studies, and much more.

Go...

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From: Connie Field

Related topics : mobile media marketing / social media marketing campaign steps / social media platforms for business / social media sites for business owners / social media marketing tools

Social Media Marketing 201: Implement & Impact

http://www.nickwestergaard.com Here are some video highlights of my workshop, Social Media Marketing 201: Implement + Impact. We discuss tools and tips for best practices in social media, how to develop an engagement plan for accomplishing your goals, and how to measure impact and ROI. Learn more at http://www.nickwestergaard.com

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From: westerad

Related topics : social media impact on marketing / social media marketing plan / social media planning tools / marketing through social media / social media tips

DTC Wine Case Study #5 - ROI of VinTank & Social Strategy

"I get a lot of questions from wineries throughout the nation about the true ROI of using VinTank and social media to grow direct wine sales and retain loyal customers. In this informative case study, Craig Camp, managing partner of Cornerstone Cellars and Brandon Farley, community manager of VinTank share best practices for leveraging the VinTank tools. Craig also reveals his measures of true ROI." - Sandra Hess, DTC Wine Workshops

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From: DTC Wine Workshops

Related topics : social media roi case study

Active Network Understands The Value of A Facebook Fan

When The Active Network started social media a few years ago, it was a trial. They were given a little rope to try some innovative things, but Justin Ramers, Director of Online Marketing, new that if he couldn't measure it...it would eventually go away. Today, the ROI of social media is still a big issue for many companies. With Adobe, The Active Network has figured out how to measure the exact worth of Facebook fan, whether they click a like button or acquire a new fan, they know exactly how...

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From: Adobe Marketing Cloud

Related topics : social activity network / social issues in the media today / measuring social media roi

False Metrics vs ROI - Part 1

Part 1 of Leslie Poston's Presentation from Podcamp Boston 2009 on effective measurement of Social Media.

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From: TheNonProfitToolBox

Related topics : measuring social media roi / social media measurement

The Benefits of Social Media- Part 1 of 3

In this video series Jon Barnes, CEO of The Munich Group, Inc. covers a wide range of information related to the value and benefits of social media for businesses and organizations.

This presentation is intended to show how social media does have a tangible, measurable and powerful benefit to businesses and organizations. It covers granular incentives like SEO and link building but also psychological and marketing benefits such as emotional connection, neutral territory and customer...

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From: munichgroup

Related topics : benefits of social media marketing for business / pr social media presentation / social media reputation management tools / social media information / social media market research tool

The Benefits of Social Media- Part 2 of 3

In this video series Jon Barnes, CEO of The Munich Group, Inc. covers a wide range of information related to the value and benefits of social media for businesses and organizations.

This presentation is intended to show how social media does have a tangible, measurable and powerful benefit to businesses and organizations. It covers granular incentives like SEO and link building but also psychological and marketing benefits such as emotional connection, neutral territory and customer...

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From: munichgroup

Related topics : benefits of social media marketing for business / pr social media presentation / social media reputation management tools / social media information / social media market research tool

Social Media Special: Tips from 5 CPG Marketing Experts

Five marketing experts from Haden Interactive, IN Marketing, Acorn, and Saatchi & Saatchi X discuss social media tactics for your CPG company. How do you measure your ROI? What platforms should you use? What's the best content for each platform? Find out now.

https://www.8thandwalton.com/

Guests:

Rosie Haden, CEO at Haden Interactive 1:09

Rebecca Haden, Creative Director at Haden Interactive 1:09

Leslee Urhahn, SVP Client Services at IN Marketing 10:02

Stephanie McCratic, CEO at Acorn...

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From: 8th & Walton

Related topics : social marketing experts / social media marketing companies / social media marketing services / social media marketing roi / social media platforms for marketing

Link Communication Supermarket Sampling Masterclass - Feasters Case Study

Here is a new short video to review the key aspects required to create memorable brand experience, generate social media engagement and prompt positive taste trial - to drive measurable sales and ROI using experiential sampling at supermarkets.

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From: linkcommunication1

Related topics : measuring social media roi

Social spending: Measuring the ROI of tweets, posts, pics and 6-second vids

The Big Rethink 2014 US - The 360° CMO

March 13th 2014 / New York, NY

Marketers are spending billions of dollars—and hours—on their social media campaigns, but are their efforts really paying off—and how would they know if they are? The experts on this panel discussed how they're measuring the value of their investments not in terms of followers and likes—but in the way CFOs and CEOs like: showing a proven boost to the bottom line.

Anindita Mukherjee

Senior vice-president & chief...

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From: WithTheEconomist

Related topics : social media marketing campaign 2014