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3 selected videos
Playing favourites: The best social media sites
The Big Rethink 2014 US - The 360° CMO
March 13th 2014 / New York, NY
It's the desert-island question for marketers: If you had to choose just a single social media site to use going forward, which one would make the cut? In accepting this challenge, top marketing executives had just five minutes each to make the case for their favorite social media site and to explain why this is the one they, and their campaigns, can't live without.
Sheryl Adkins-Green
Chief marketing officer, Mary...
Related topics : new social media sites 2014 / social media marketing sites
Social spending: Measuring the ROI of tweets, posts, pics and 6-second vids
The Big Rethink 2014 US - The 360° CMO
March 13th 2014 / New York, NY
Marketers are spending billions of dollars—and hours—on their social media campaigns, but are their efforts really paying off—and how would they know if they are? The experts on this panel discussed how they're measuring the value of their investments not in terms of followers and likes—but in the way CFOs and CEOs like: showing a proven boost to the bottom line.
Anindita Mukherjee
Senior vice-president & chief...
Related topics : social media marketing campaign 2014
Noah Brier on social media marketing
Noah Brier, chief executive and co-founder of Percolate, spoke to Economist Events recently about social media marketing and the intersection of brand and culture.
For more about Economist Events, visit: http://econ.st/ZaP1jf
Related topics : social media marketing events / marketing through social media / social media branding
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