Selected videos for topic: marketing social research association
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MSRA Interview
At the MSRA Celebrity Talk & Graduation Ceremony on August 26, 2010, Kenya Broadcasting interviewed Jane Delorie (Founder of Evolution Africa & ESOMAR representative, East Africa), Margit Cleveland (Consultant, Evolution Africa & Director, Infinite Insight) and Boniface Ngahu (Chairman of MSRA). Our thanks to KBC for making the footage available to us.
Visit the Marketing & Social Research Association of Kenya at http://www.msra.or.ke
From: EvolutionAfrica
Related topics : marketing social research association kenya
The Culture Of Intoxication: Young Adults, Social Networking And Alcohol Marketing
The Culture Of Intoxication: Young Adults, Social Networking And Alcohol Marketing - Associate Professor Antonia Lyons
Dr Antonia Lyons is an Associate Professor at Massey University, Wellington, where she teaches health psychology. Prior to this she worked at Massey Albany and the University of Birmingham, UK. Her research interests concern identity, gender, embodiment and the social and cultural contexts of health behaviour, particularly alcohol consumption. Antonia is the lead investigator...
From: University of Otago, Wellington
Related topics : social network culture / social and cultural marketing / social marketing network
Opinion Poll Regulations
To the ongoing debate about whether or not to regulate political opinion pollsters, where industry lobby, the marketing and social research association strongly favours self-regulation and has come up with stringent rules to govern the conduct of its members. The association now wants its members to desist from releasing findings of political opinion polls 7 days to an election. But, as Sylvia Chebet reports, this comes against the background of a new requirement proposed in a bill sponsored by...
From: Kenya CitizenTV
Related topics : marketing social research association
Social Media: Effective Strategies to promote your brand, by HEC prof. Kristine De Valck
Nowadays, most companies use social media for communication and marketing strategies. Whilst the social media phenomenon continues around us, Kristine de Valck, HEC Paris Associate Professor in marketing emphasizes the importance in understanding the particular culture of the various platforms (Twitter, Facebook, Pinterest, Reddit and the like) to be able to choose which ones are most suitable for your objectives.
In this video, she develops how companies can engage communities via social media...
From: HEC Paris
Related topics : companies that use social media marketing effectively / social media promotion strategy / social media platforms for marketing / marketing through social media
Embracing social media marketing in your organisation
Who is directing your social strategy? Associate Professor Colin Jevons from Monash Business School shares his insights on how companies can embrace social media and create effective strategies for brand promotion.
Associate Professor Colin Jevons researches and teaches brand management at Monash Business School and holds the role of Course Director of the Bachelor of Business. He has also written a number of publications on brand management.
To find out more, go to...
From: Monash Business School
Related topics : social media marketing strategy for schools / social media marketing companies / social media brand management / direct marketing media strategy / marketing through social media
IABC Kentucky: See Lisa Joy Rosner of NetBase Sept. 13
Ready for IABC Kentucky? NetBase CMO Lisa Joy Rosner discusses her upcoming market research and social media presentation for the Louisville Digital Association Emerging Media Summit in Louisville, KY on September 13, 2011.
Read Lisa's blog here: http://www.netbase.com/blog/author/lrosner/ and register for the IABC summit here:
http://louisvilledigital.org/events/emerging-media-summit-slated-for-september-13/
From: NetBaseInc
Related topics : social media for market research / social media marketing association / digital media marketing
LVMH SMU Luxury Research Conference - Presented by Professor Virginia Beal
Part of the session in the LVMH-SMU Luxury Research Conference, by Virginia Beal, Senior Research Associate, Ehrenberg-Bass Institute of Marketing Science University of South Australia, in Track 2, Digital & Social Media in Luxury II.
The inaugural LVMH-SMU Luxury Research Conference was held on the 20 – 21 June 2016, at Singapore Management University. Attended by a total of and 120 guests and 50 academics globally.
From: SgSMU
Related topics : luxury social media marketing / social media for market research
Dr. Elaine Morrato's Presentation on "The Field of Healthcare Marketing"
Dissemination and implementation (D&I) involves trans-disciplinary collaboration, utilizing theories, empirical findings, and methods from a variety of fields not traditionally associated with health research. Marketing has been cited as a relevant field for D&I research. This seminar will present key concepts and examples from healthcare and social marketing that are applicable to the challenges faced by D&I health researchers.
Specifically, Dr. Morrato will discuss:
• audience...
From: COR COHO
Related topics : example of social marketing concept
UW Foster Sales and Marketing: Collaborate
The University of Washington Center for Sales and Marketing Strategy facilitates research collaboration with affiliated researchers around the world and business practitioners. Affiliated researchers associated with the center bring very specific expertise on everything from social media, to organizational structure, to big data analysis, customer loyalty programs, retention, acquisition, expansion, customer equity, brand management. To create the best collaborative environment to address each...
From: University of Washington Foster School of Business
Related topics : social marketing center / social media marketing organizational structure / social media marketing strategy
WISH 2015 Interview: L Suzanne Suggs, Chair of Communicating Complex Health Messages Forum
The communication of science, and health policy in particular, to the public is a major policy issue. As well as public health messages, governments and health system leaders need to communicate the rationale and need for innovation and change in healthcare delivery models in a dynamic and fast-changing political, social and media environment.
The World Innovation Summit for Health (WISH) Forum, chaired by L Suzanne Suggs, PhD, MS, CHES, Associate Professor of Social Marketing and Head of...
From: WISH Qatar
Related topics : social media changed politics / social marketing health communication / social media for market research / social media marketing policy