Monash Business School
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2 selected videos
Embracing social media marketing in your organisation
Who is directing your social strategy? Associate Professor Colin Jevons from Monash Business School shares his insights on how companies can embrace social media and create effective strategies for brand promotion.
Associate Professor Colin Jevons researches and teaches brand management at Monash Business School and holds the role of Course Director of the Bachelor of Business. He has also written a number of publications on brand management.
To find out more, go to...
Related topics : social media marketing strategy for schools / social media marketing companies / social media brand management / direct marketing media strategy / marketing through social media
Impacts of alcohol marketing through social media channels
Excessive alcohol consumption by young people is a growing public health problem in Australia. Sophie Lindsay’s PhD research looks at the impacts of marketing alcohol in social media environments.
To find out more, go to http://business.monash.edu/business-insights
Related topics : social media impact on marketing / social media for market research / social media impact on business / marketing through social media
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