"Social Media Metrics" - Thoughtful China

www.thoughtfulchina.com

The internet has become a powerful marketing platform in China so, unsurprisingly, advertisers have eagerly jumped into digital media to accelerate brand engagement, activation, leads and sales. What is surprising is how little marketers know about calculating the effectiveness of online campaigns, especially when social media is involved.

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From: ThoughtfulChina

Related topics : social media platforms in china / advertising internet marketing media online / social media marketing campaign / social media metrics

"Using Cultural Cues in Social Media" - Thoughtful China

http://show.thoughtfulchina.com

This week on “Thoughtful China,” Sam Flemming, founder & CEO, Kantar Media CIC, shares insights with host Min Yoo about how brand owners should integrate China’s pop culture with its internet culture to develop a smart social media strategy. He shares specific examples of successful integrations from companies like Danone, Anta, Mercedes, Toyota and Advanced Micro Devices (AMD).

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From: ThoughtfulChina

Related topics : social media strategy example / brands using social media / social media integration

How has Social Media changed the job of Public Relation Professionals?

During one of the group activities, participants were asked "how has the internet and social media changed the way PR professionals, especially in government agencies, interact with the public and their bosses?" Wong Giok Leigh (Head of Publicity and CSR) from EON Bank was tasked to share the views of his group mates which, interestingly enough, included Thomas Rainor Ralon (Head of Corp Comm) from the Ministry of Foreign Affairs Malaysia and Mohd Anas Iylia Mohd Azlan (Assistant Secretary)...

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From: Zanerva

Related topics : social media public relations

Student Speech 2.0: Technology, Schools, and the First Amendment

Social media is just that—social. So, when a student takes to a social media platform to defame a classmate or uses profane language to describe a faculty member, what can you, as a school leader, do?

Suzanne Eckes, a lawyer, educator, and author, highlights several cases that have addressed students’ off-campus Internet speech and examines how much authority school officials have in monitoring this type of expression.

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From: NASSPtv

Related topics : internet social media and students speech / social media education for students / using social media / social media social

Philips Smart TV - Apps, social media & internet

Use online video stores and Catch-up TV to watch your favorite movies anytime. Browse the open internet or stay connected with your friends and family via Facebook and Twitter.

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From: Philips

Related topics : internet social media / online social media

People Who Lost Their Life Due To Facebook

Top 10 people who lost their lives due to social media internet posts online

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From: TheRichest

Related topics : internet social media

1-Day Social Media Marketing and Internet Marketing Training Course

Paul Tobey's 1-Day Course - How to transform your online marketing from sadly inneficient to wickedly rewarding in just 1 hour a week.

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From: Training Business Pros

Related topics : social media and internet marketing training / marketing through social media / social media courses

Here’s Why You Need to Know FTC Regulations

Over the past few years the FTC has been releasing a series of enforceable guidelines for online advertisers, content producers, and social media users. The guidelines are meant to protect consumers from potential fraud or deceptive practices. Don’t let ignorance of Federal Trade Commission regulations for social media land you in Internet jail! In this episode of Here’s Why, Eric and Mark explain why you need to be up to date on FTC guidelines for social marketers!

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From: Eric Enge

Related topics : ftc social media guidelines / ftc social media advertising / social media internet marketing / social media content

Social Media Marketing Tampa|Cost effective Social Media Marketing in Tampa Florida

http://www.rankempire.com/viral-seo. Do you need to get your message out to lots and lots of people? We're talking hundreds. Thousands. Millions.

In this short video, rankempire.com aims to help you catapult your cause, charity, business idea, crowdfund, or joint venture from your mind to page 1 in google's organic search results.

Being on page 1 has a range of advantages. As you will see in this video, we are offering the most affordable viral marketing solution to help you enjoy those...

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From: Social Media Marketing Tampa FL

Related topics : social media viral marketing campaign / search & social media marketing / social media today / seo and social media / social media solutions

Social Media & Democracy in the Middle East - Clip 1

On 2/22/12 ISOC-DC hosted its February Discussion Breakfast about the role of social media and the Internet in the Arab Spring, as well as in promoting democracy throughout the Middle East. These clips show a fascinating discussion about the role of the Internet in promoting democracy in the Middle East with some vital participants.

Discussion Leaders:

Davin Hutchins -- Managing Editor, Middle East Voices at Voice of America

Sherif Mansour - Senior Program Officer, Freedom...

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From: ISOC-DC

Related topics : social media middle east