Using Social Media for B2B Sales

How do you decide which group handles social media? It's both. Social media is a tool and B2B marketers and sales people must both use it. Does your sales team know what to do? Do they know how to avoid trouble? Will they know how to measure results or just play around? In this Webinar, I explain how to integrate your B2B marketing and sales so that social media adds to your bottom line. You'll find out how to attract clients, persuade them, and move them to purchase, with social media...

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From: Chris Abraham

Related topics : social media for sales people / marketing through social media / social media social

Interview with Shel Holtz during Ragan's PR and Social Media conference in Las Vegas

Shel Holtz, ABC (Accredited Business Communicator), is principal of Holtz Communication + Technology. Shel brings to his assignments nearly 35 years of organizational communications experience in both corporate and consulting environments. He is experienced in employee communications, corporate public relations, crisis communications, media relations, financial communications, investor relations, marketing communications and compensation and benefits communications. In addition to integrating...

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From: Kristofer Björkman

Related topics : integrated marketing communications social media / benefits of social media marketing for business

Selling, Sales Promotion, PR, and Social Media

A review of the personal selling, sales promotion, public relations, and social media aspects of the Integrated Marketing Communications mix.

Table of Contents:

00:01 - Personal Selling

02:44 - Sales Promotion -- a special inducement to buy now

05:20 - Public Relations = reputation management

11:31 - Remember External Sources of Information?

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From: Karen Gore

Related topics : integrated marketing communications social media / social media promotion mix / social media integration

Social Media Marketing Certificate

This ten-week program will fully develop your hands-on marketing skills, with deliverables to include an updated marketing strategy, integration of all communications, in-depth discussion and implementation of social media and how it can enhance your market position. By gaining a full understanding of social media marketing, you will be able to better assess and engage your customers, stakeholders, and employees.

Registration Details:

Tuesday, September 18th, 2012 to Tuesday, November 20th,...

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From: MDCUOIT

Related topics : integrated marketing communications social media / marketing through social media

Social Media for Education

In this explainer video we try to showcase how Social Media Marketing for Education empowers Institutions to reach and engage with existing & new students globally. Social Media Networks like Facebook, Twitter, LinkedIn, Pinterest offer much higher participation than conventional means of communication. With an ever increasing population of students and teachers present on Social Media - it can prove to be a great tool for Social Media Integration. For more details, please visit:...

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From: Vizz Media

Related topics : social media education for students / social media tools for education / social media integration / social media social media / global social networking market

Anderson Conte - Social Media Specialist

Anderson Conte - Social Media Specialist

Graduate of the St. Bonaventure School of Business

Member of the 2013 Integrated Marketing Communications Masters' Program

Produced by St. Bonaventure University's Career and Professional Readiness Center

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From: sbuCPRC

Related topics : social media marketing specialists / social media specialist / social media social media

3. We Hate Social Media: Sian and Regulations for Pharma Companies #whsm @aurorahealthpr.mp4

Some in pharma say regulations prohibits them from engagement in social media. It's a smokescreen that stops many in the industry finding any love for social media. But social media need not be a compliance minefield and compliant dialogue by pharma is already taking place. Find out how pharma can engage appropriately to add value to the online conversation.

"We Hate Social Media" was a campaign that Aurora ran back in 2010, to spread the love of social media and highlight it's advantages...

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From: wehatesocialmedia

Related topics : advantages of social media marketing strategy / advantages of social media marketing campaign / social media marketing companies / marketing through social media / social media business

Orlando Video Production Whiteboard Animation and Social Media Management

Higher Dreams Productions, LLC is a multimedia marketing company that uses an integrated marketing communications model (IMCM) to help its clients leverage their marketing efforts using both traditional and non-traditional methods of communication.

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From: HigherDreams

Related topics : integrated marketing communications social media / social media marketing companies / social media management company

2-How To Make Social Media Work for You

http://shurwestmarketing.com/

Your clients and leads are already using social media sites like Facebook, Linkedin and Twitter. In this video, Amy explains how financial planners and advisors can take advantage of social media by using it to communicate with their clients and demonstrate their knowledge and expertise to prospects.

Social media is a whole new way to communicate, and it is very different from traditional marketing. But with these tips, and some practice, you'll be able to start...

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From: Shurwest Financial Group

Related topics : new social media sites like facebook / business using social media / using social media marketing / social media marketing plan / social media tips

LWG Social Media Marketing

LWG Social Media Marketing was created for us to be able to help business owners achieve performance beyond their established boundaries using integrated marketing communications through social media marketing and mobile marketing.

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From: lwgsocialmediamarket

Related topics : integrated marketing communications social media / using social media marketing / business using social media / social media integration / social media help