Karen Gore
Rank: 2838 / 4486
2 selected videos
Selling, Sales Promotion, PR, and Social Media
A review of the personal selling, sales promotion, public relations, and social media aspects of the Integrated Marketing Communications mix.
Table of Contents:
00:01 - Personal Selling
02:44 - Sales Promotion -- a special inducement to buy now
05:20 - Public Relations = reputation management
11:31 - Remember External Sources of Information?
Related topics : integrated marketing communications social media / social media promotion mix / social media integration
Market Sensing: Social, Cultural, and Global Influences
Discusses generational cohorts, changing social and cultural values, and global issues and their influence on marketing.
Related topics : social and cultural marketing
2 Resources