Bringing social media into B2B

Allan Schoenberg, Executive Director, Corporate Communications at CME Group, explains his business's social media journey and the way B2B companies use social platforms for marketing differs from B2C. Read our interview will Allan at review.gemalto.com. For more B2B marketing insight, follow Allan on Twitter: https://twitter.com/allanschoenberg

View more

From: GemaltoVideos

Related topics : b2b social media marketing / b2b social media platforms / social media marketing companies / social media companies / marketing through social media

B2B Marketing Glossary - Social Media Optimization.mov

Having registered social media accounts is great, but in a day and age when business is inundated with social media platforms as well as competition, it is becoming increasingly difficult to stand out from the crowd. Learn more about how Apogee's Social Media Optimization Services can help you gain a bigger market share and greater visibility in your industry or niche: http://www.apogeeresults.com/online-marketing-services/social-media/

Facebook http://www.facebook.com/apogeeresults

Twitter...

View more

From: Apogee Results

Related topics : social media marketing optimization services / social media platforms for business / social media help / social media social / digital media marketing

Social Media Benchmark - Russ Shaw on opportunities, risks and B2B

As part of the launch of The Chartered Institute of Marketing's new Social Media Benchmark, Russ Shaw, former global mobile chief at Skype and current Non-Executive Director at GAME Group and others, discusses social media in 2012:

• Big opportunities for social media in 2012

• Key risks for marketers to be aware of

• The importance of social media in B2B

Find out more at www.smbenchmark.com or search #SMBenchmark on Twitter.

ABOUT THE INITIATIVE

How are businesses grappling...

View more

From: GlobalBenchmark

Related topics : social media marketing business opportunity / search & social media marketing / social media for market research / social media agency

Social Media for B2B

Social Media doesn't sell. Good "story" sells. Social Media is just a vehicle to tell your story. At the end of the day, you want your customers, your vendors and your employees telling your story for you. So, give them a platform to do just that. Build a story strategy and you'll build brand champions in the process.

Music purchased "Successful Business Venture" by Tim McMorris

View more

From: Adam Karwoski

Related topics : b2b social media strategy / social media branding strategy / social media social

Digital Cream London 2012 : B2B Marketers on Social Media

We spoke to a variety of senior B2B marketers at our Digital Cream B2B roundtables in London to get their views on social media.

We discussed the challenges and opportunities B2B's face when identifying audiences, choosing relevant platforms, and developing more relevant approaches to service provision through social.

Discover more information about Econsultancy's B2B services by visiting: http://econsultancy.com//hello/b2b

View more

From: Econsultancy

Related topics : b2b social media marketing / b2b social media platforms / social media services london / social media marketing services / digital media marketing

B2B Lead Generation using Trade Shows & User Groups for Social Media

http://www.b2bbusinesscoach.com/blog/b2b-lead-generation-with-trade-shows-user-groups How to use trade shows and user groups for b2b lead generation. Trade shows and user groups methods are not the best methods for b2b lead generation, but they can help you get more leads and build your business if you do it right.

This will also help your lead generation for your social media platforms, like your website, Linkedin, Facebook and Twitter. Both of these methods are also great for building...

View more

From: Ian Dainty

Related topics : b2b social media group / b2b social media platforms / social media tools definition / best social media websites for businesses / blogs and social media

Using Social Media to Support B2B Sales - MaRS Best Practices

Mark Elliott, Co-Founder, Venture Accelerator Partners, examines the important role social media can play in supporting B2B sales. Mark identifies tactics and platforms that can generate sales leads and highlights useful resources when developing a sales and marketing plan.

View more

From: MaRS Discovery District

Related topics : b2b social media best practices / b2b social media platforms / b2b social media marketing

Benefits of B2B Communities

Quick video about some benefits that B2B companies can experience by implementing social media and communities into their core business. From Jason Peck, product manager of eWayDirect's social media platform for customer-centric communties

View more

From: ewaydirect

Related topics : social media community manager / social media platforms for business / social media management company / manage social media / social media companies

PREVIEW: The Do's and Don'ts of Social Media Marketing

Preview: As the use of social media for B2B marketing has matured, a wealth of real-world case studies prove that engaging with customers via social media can deliver significant, long-lasting business value. But which strategies work best, which sites and platforms offer the greatest returns, and what behaviours should you avoid at all costs?

View more

From: TMinMind

Related topics : using social media marketing / marketing through social media / business using social media / b2b social media strategy / social media engagement

The Social B2B Platform - GlobalTradeConnect.com

http://GlobalTradeConnect.com has developed the most user-friendly B2B Network in the world. With key features of traditional B2B Networks and Social Media sites, http://GlobalTradeConnect.com offers its clients with a FREE platform with value added services.

http://GlobalTradeConnect.com has value added services such as Web Design, SEO/SMO Services, Design and Programming Services, Advertising Services, Strategic Search Placement, and others that are just the beginning of what will be offered...

View more

From: GlobalTradeConnect01

Related topics : b2b social media platforms / social media networking sites business / b2b social media marketing