The Importance of Social Media in B2B Business

A quick overview of the simple best practices in social media for B2B businesses.

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From: Cheryl Malik

Related topics : b2b social media best practices / social media business

Measuring Social Media ROI in B2B Marketing

Download the "Quantifying the Value of Social Media Engagement in B2B Marketing" report: http://bit.ly/KTOVLo (Free)

Compliments of Act-On Software (http://www.actonsoftware.com)

Download the Gleanster Social Media Analytics Dashboard Tool: http://bit.ly/KTOVLo

In this video blog post, Gleanster Principal Analyst Ian Michiels discusses the nuances of measuring social media engagement in a B2B marketing environment. Find out which social media channels generate the most leads, best practices...

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From: Gleanster Research Youtube Channel

Related topics : b2b social media marketing / marketing through social media / social media measurement tools / social media dashboard / social media report

Podcamp Pittsburgh 7: Social Media for Industry -- Strategies and Success Stories

Pittsburgh has become a vibrant diverse city but still has strong base of industry and manufacturing. The session will describe social media best practices that are appropriate for industry and B2B and will also detail some success stories from southwestern PA manufacturers using social media to engage with B2B customers and grow their business. Social media is a way for these regional companies to engage with their customers in new ways but it is also helping the young adults realize that...

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From: PodCamp Pittsburgh

Related topics : social media marketing success stories / social media marketing companies / social media engagement / marketing through social media / social media companies

Social Media Series (Session 3)-How can Tech entrepreneurs B2B Businesses utilize Social Media

http://www.techgig.com/expert-speak/Social-Media-Series-Session-3-How-can-Tech-entrepreneurs-B2B-Businesses-utilize-Social-Media-Practical-Tips-120

There is a perception that Social Media is best suited only for mass consumer reach, B2C businesses. Few realize that B2B businesses can also benefit significantly, from the use of Social Media, for their business goals. In fact, in our experience, we find that B2B businesses are able to get faster and better ROI for their investments into Social...

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From: Tech Gig

Related topics : benefits of using social media for business / social media platforms for business / social media branding for business / social media expert / social media help

InsideView Sales Meets Social Media - Social Selling

http://www.insideview.com/ InsideView Sales Intelligence for B2B Companies. Follow us on social media and learn the best practices for sales and social selling.

Social Insights has changed the sales paradigm and make B2B sales professionals

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From: InsideView

Related topics : b2b social media best practices / social media intelligence / social media companies

5 Key Ingredients of Social Media for Your Website

As an online marketer, you know the importance of embracing Twitter, Facebook, blogs, and other social media to enhance your online presence. But are you fully leveraging these tools to increase the business value of your B2B website?

Watch the webinar to learn the latest tips and techniques on:

integrating your B2B social media strategy with your website goals

key differences between B2B and B2C social media best practices

funneling more qualified leads to your website through social media...

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From: Sitecore

Related topics : online social media websites / b2b social media strategy / social media marketing strategy / social media content / social media blogs

How to Use Social Media for B2B Content Marketing with @Salesforce #smlondon

This month at Social Media London we welcomed Marian Cramers, Senior Social Media Consultant at Salesforce Marketing Cloud.

Marian talked about the power of content marketing on social media for B2B organisations. We looked at best practice, success stories from large companies and how you can improve your brand's content marketing.

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From: Link Humans

Related topics : b2b social media marketing / marketing through social media / social media content / social media consultant / social media branding

iStartTV Tom Skotidas

2 July 2014 Video interview: Social media expert Tom Skotidas talks to iStart about a successful social selling campaign he created for a multi-national IT software company. Practical lessons here for anyone looking at how social media can be used to enhance B2B sales performance...

iStart recently sat down with Tom Skotidas, who runs B2B social media agency Skotidas to discuss social selling using social media tools.

In a series of interviews, Tom discusses how to manage your personal...

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From: iStart Ltd

Related topics : successful social media campaigns examples / successful social media campaign / social media tools 2014 / social media management tools / social media brand management

Money and Time Saving Tips for Creating Benchmarks in Social Media

The big question for most B2B marketers is how do I know if my social media program is working? The answer is to create benchmarks. Because social media is new, it doesn't have traditional benchmarks like other types of media. That means B2B marketers have to come up with different ways of measuring their social media programs to find out if they are successful. Katie Paine of KDPaine and Partners sat down with Kyla Cullinane at the MarketingProfs B2B Forum to explain her best practices when it...

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From: MarketingProfs

Related topics : b2b social media marketing / marketing through social media / social media tips

Using & strategising social media as a B2B Business

Using & strategising social media as a B2B Business - a workshop with James Day (@Ingenious_James/@IngeniousBrit) on creating a social media marketing campaign, some tips on good social media practice, and how B2B companies can make the most of Small Business Saturday on December 7th.

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From: James Day

Related topics : business using social media / b2b social media marketing / social media for small business / social media marketing companies / marketing through social media