Selected videos for topic: b2b social media best practices
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Learn LinkedIn's Secrets to Social Media Success
The rules of engagement in B2B marketing are meant to be broken! Use your brand to build a high value social media network. Utilize your social media channels to distinguish yourself so that you are not left behind and your brand becomes irrelevant. In this webcast series, we will bring you tips on basic principles of building your high value network on LinkedIn.
Increase your Professional Brand & Build a High Value Network on LinkedIn
Ensure that your professional presence is strong What it...
From: Employer Healthcare & Benefits Congress
Related topics : social media brand building / social media network marketing / brands using social media / social media branding / social media basics
Social Media for the C-suite & Bloody Important Senior Executives - Scot McKee
Presentation by Scot McKee, Managing Director, Birddog to the International Hotel Investment Forum (IHIF), Berlin, Germany, 2012.
McKee reviews the personal challenges specific to Senior Executives engaging in social media activity. To support business brands, even the C-Suite must play its part in creating the 'Social Enterprise'. McKee discusses Brand strategy, social media, content development and digital delivery. The Hotel Intercontinental, Berlin, plays host to a presentation of...
From: BirddogB2B
Related topics : social media branding strategy / social media branding for business / social media brand management / social media marketing strategy example / social media content
Social Media in Hotels by Philips
A best practice on the use of social media (Twitter, Facebook, LinkedIn and YouTube) in the hospitality market, brought to you by Philips Hotel TV. How to interact with customers, hoteliers or guests? How to make a B2B (business to business) commodity more sexy and appealing through the use of direct communication like Tweets, LinkedIn discussions or Facebook posts? How do we promote our installed hotels to guests and how can you join our network? Watch this video to see what we've done and let...
From: PhilipsHotelTV
Related topics : hotels using social media / business using social media
Demand generation - video best practice advice
http://www.b2bm.biz
Speakers from B2B Marketing's demand generation seminar offer best practice advice on using social media for lead nurturing, how marketing automation can allow for one-to-one communications to engage the new B2B buyer and how to get more out of your current activity to meet the demand for higher quality leads.
From: B2B Marketing YouTube
Related topics : social media marketing best practices
Social sharing in B2B: Measurement best practice (Webinar)
For this webinar, the Cognito Insights team partnered with Keller Fay and Engagement Labs to share measurement best practice for online and offline social sharing. This presentation examines the measurement methodology, tools and tactics that form the backbone of a successful social strategy.
Our speakers:
- Steve Thomson, MD UK, Keller Fay, an Engagement Labs Company
- Virginia Pino, Vice President Analytics & Insights, Engagement Labs
- Vivienne Hsu, Director, Cognito
- Katie Kinnear,...
From: Cognito
Related topics : social media measurement tools / social media management tools
The power of an empathetic b2b brand
Dave Kerpen, best-selling author of Likeable Social Media and The Likeable Company, offers 7 best practices that b2b brands can use to become authentic and amiable enough to succeed in a hyper-connected society.
Mobium is the transformative business branding firm dedicated to b-to-b marketers who want to disrupt the outmoded conventions of their industries. we change things. we believe in change. we see things differently, think differently and do things differently. we help change agents...
From: mobiumtv
Related topics : b2b social media best practices / social media branding strategy
Creating Emotional Brands - B2B Marketing Summit - Scot McKee
Presentation by Scot McKee, Managing Director, Birddog at the B2B Marketing Summit, London, June 2012.
In this Birddog Case Study for Dyneema(R) - the world's strongest fiber - McKee explains how B2B brands can create emotional brand resonance across multiple online channels to maximize ROI and deliver increased customer engagement. The B2B Marketing Summit plays host to a presentation of explanation, insight and case study example from the practical world of B2B brand building, digital...
From: BirddogB2B
Related topics : b2b social media case studies / social media branding strategy
Make Videos Your Audience Will Stay Awake For - Scot McKee
Presentation given by Scot McKee, Managing Director, Birddog, to Reed Business Information, RBI Visual launch event, 2012.
McKee describes video as a preferred channel for creative marketing communications. Examples and case studies are included to encourage creative video adoption and production. Commentary and research supports how to make videos your audience will stay awake for. RBI Visual plays host to a presentation of explanation, insight and case study example from the practical...
From: BirddogB2B
Related topics : b2b social media case studies / social media branding strategy