Gleanster Research Youtube Channel
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4 selected videos
Measuring Social Media ROI in B2B Marketing
Download the "Quantifying the Value of Social Media Engagement in B2B Marketing" report: http://bit.ly/KTOVLo (Free)
Compliments of Act-On Software (http://www.actonsoftware.com)
Download the Gleanster Social Media Analytics Dashboard Tool: http://bit.ly/KTOVLo
In this video blog post, Gleanster Principal Analyst Ian Michiels discusses the nuances of measuring social media engagement in a B2B marketing environment. Find out which social media channels generate the most leads, best practices...
Related topics : b2b social media marketing / marketing through social media / social media measurement tools / social media dashboard / social media report
Social Media Monitoring Use Cases
Visible Technologies Ellen Enrico shares use case examples of Social Intelligence (Social Media Monitoring) in action from Home Depot, Kraft Foods, and Pace.
Related topics : using social media / monitoring social media / social media intelligence
The Difference Between Email Marketing and Marketing Automation
Visit http://www.gleanster.com for complimentary access to best practice research on Marketing Automation (including vendor landscapes complete with vendor rankings).
Ian Michiels looks at the differences (and similarities) between Marketing Automation and Email Marketing. These days, more small businesses are starting to question why they would even need a Marketing Automation solution if they already have an email tool. Let's get ready to RUMMMBBLLLEEE! in this excerpt from "SMBs Crossing...
Related topics : marketing automation
Targeting B2B Buyers on Social Media. Is it Possible?
Download the full Deep Dive for free: http://www.gleanster.com/report/targeting-b2b-buyers-on-social-media
Related topics : social media buyers / social media report
4 Resources