Selected videos for topic: b2b social media marketing
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Facebook vs. AdWords, Lead Gen Ads and LinkedIn Marketing | The Social Media Show Episode 2
In this episode I settle the debate between AdWords vs. Facebook Ads, answer why Lead Gen ads aren't as effective as you might think and cover how best to market a B2B company online (no it's not just about LinkedIn).
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Charlie Lawrance is a social media strategist, blogger, speaker and founder of digital marketing agency Gecko Squared. Charlie works primarily with small business owners, helping them grow their business, while allowing them to focus on providing an amazing...
From: Charlie Lawrance
Related topics : companies that use social media marketing effectively / social media marketing small business / social media marketing strategist / social media marketing agency uk / marketing through social media
Learn LinkedIn's Secrets to Social Media Success
The rules of engagement in B2B marketing are meant to be broken! Use your brand to build a high value social media network. Utilize your social media channels to distinguish yourself so that you are not left behind and your brand becomes irrelevant. In this webcast series, we will bring you tips on basic principles of building your high value network on LinkedIn.
Increase your Professional Brand & Build a High Value Network on LinkedIn
Ensure that your professional presence is strong What it...
From: Employer Healthcare & Benefits Congress
Related topics : social media brand building / social media network marketing / brands using social media / social media branding / social media basics
Virtual Seminar: Social Media and Inbound Marketing for B2B Companies
Pam Aungst, E-Commerce Manager for E&T Plastics, gave a presentation to the Society of Plastics Engineers (SPE) in January of 2012 about "Using Social Media and Blogging to Draw in Prospects".
The transcript of the video is available at http://bit.ly/ETtranscript, and the slide deck is here: http://slidesha.re/etsocial
From: etplastics
Related topics : social media marketing seminar / social media marketing companies / social media management company
B2B Social Media do's and don'ts [Factor 3 Communications]
Since the launch of Facebook, Twitter and LinkedIn social media usage has grown in popularity - so much so that nowadays for many companies it's almost a business 'must have' rather than a 'nice to have'.
Being 'free' to set up and use, it’s understandable why, in this day and age of stretched marketing budgets, this medium has great appeal. Lots of companies have taken to using social media channels to promote their business - some take to it like ducks to water, while some need a bit more...
From: Factor 3 Communications Ltd
Related topics : social media dos and donts / business using social media / b2b social media marketing / social media marketing companies / social media companies
Social Media Revolution 2011. B2B Sales and Marketing
Sales intelligence applications have changed the sales landscape much the same way that the Bloomberg Terminal changed Wall Street. Social selling is driven with accurate sales intelligence. Sales productivity increases as more data is captured with trigger events being the action. InsideView, the social CRM application which brings comprehensive sales intelligence gained from social media and traditional sources directly into any CRM platform for increased sales productivity and revenue.
From: InsideView
Related topics : social media intelligence / b2b social media marketing / b2b social media platforms
Using Social Media to Support B2B Sales - MaRS Best Practices
Mark Elliott, Co-Founder, Venture Accelerator Partners, examines the important role social media can play in supporting B2B sales. Mark identifies tactics and platforms that can generate sales leads and highlights useful resources when developing a sales and marketing plan.
From: MaRS Discovery District
Related topics : b2b social media best practices / b2b social media platforms / b2b social media marketing
Steve Hasker, Nielsen, on "big data" and social media
Steve Hasker, President, Media Products and Advertiser Solutions for Nielsen, discusses the challenges of harnessing big data to understand customers, how B2B companies are behind B2C companies in managing social media, and what mobile is doing to the world of social media. For more about this topic, please visit the Chief Marketing & Sales Officer forum
From: McKinsey on Marketing & Sales
Related topics : social media management company / social media advertising companies / social media marketing companies / manage social media / social media solutions
Video Marketing In B2B Environment by Lasse Rouhiainen and Mani Iyer
http://www.LasseRouhiainen.com Video Marketing webinar recording
Lasse Rouhiainen, a leading authority on Video Marketing and Social Media and Mani Iyer, CEO - Kwanzoo Inc,, discussed:
• Why Video Marketing is so popular and successful for B2B Marketing
• Best practices for leveraging Video to drive sales
• How to get your Video found
• How to increase prospect engagement using Video across digital channels
• Track key Video metrics inside your Marketing Automation (MAP) or...
From: Lasse Rouhiainen
Related topics : media marketing video / social video marketing / social media marketing roi
Social Media Workshops and More by Stellar Blue Web Design
Sign up for an up and coming workshop at http://www.stellarworkshops.com. This video gives you an idea of what the workshops at Stellar Blue are all about. They are hands-on and involved. For B2B social media workshops to Content Marketing, we cover different tools to grow your business online. If you would like to see all the workshop we offer go to http://www.stellarbluewebdesign.com/php/event-calendar.php.
From: Stellar Blue
Related topics : b2b social media marketing / social media content
B2B Social Media Objectives & Metrics
This is an animated presentation of the findings of my academic paper into which objectives B2B companies set themselves for their social media relations and how they measure success. This was done in August 2011 as part of my MSc in Digital Marketing Communications at Manchester Metropolitan University.
From: Tim Cawsey
Related topics : social media b2b marketing metrics / social media marketing companies