Selected articles for topic: concept of social marketing
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What Is Social Network Theory? - LoveToKnow
Social Network Theory is the study of how people, organizations or groups interact with others inside their network. Understanding the theory is easier when you examine the individual pieces starting with the largest element, which is networks, and working down to the smallest element, which is the actors.
In some ways, networks can be thought of as neighborhoods, since...
Date: 2017-03-09 12:28:36
Related topics : the small world theory of social network / social network theory / actor social network / social media networks are changing our way of having relationships / using social networks for marketing
The Body Shop: Social Responsibility or Sustained ...
Beauty care / Cosmetics
This case is about the issue of sustainability rhetoric and greenwashing. In March 2006, The Body Shop International Plc. (Body Shop), a retailer of natural-based and ethically-sourced beauty products, announced that it had agreed to an acquisition by the beauty care giant L'Oréal SA 1 (L'Oréal) in a cash deal worth £652 million (US$ 1.14...
Date: 2015-03-13 06:16:14
Related topics : corporate social responsibility and ethics in marketing / corporate social responsibility and marketing / social responsibility marketing concept / importance of social responsibility and ethics in marketing / social and cultural factors in international marketing