Website: http://econpapers.repec.org

Rank: 302 / 692

2 selected articles

EconPapers: Social Network Analysis: A Survey

Abstract: Social Network Analysis is attracting growing attention as social networking sites and their enabled applications transform and impact society. This paper aims to provide a comprehensive review of social network analysis state of the art research and practice. In the paper the authorsâEUR[TM] first examine...

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Date: 2017-03-04 08:51:01

Related topics : social network analysis research papers / social network analysis research / social network analysis survey papers / social network analysis survey / social network analysis papers

EconPapers: Corporate social responsibility effects on ...

Corporate social responsibility effects on social network sites

Hyun Ju Jeong, Hye-Jin Paek and Mira Lee

Journal of Business Research , 2013, vol. 66, issue 10, pages 1889-1895

Abstract: This online experiment investigates how marketers could maximize favorable consumer responses to brand pages on social network sites (SNSs) through the strategic use of...

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Date: 2017-02-22 09:00:27

Related topics : corporate social responsibility effects on social network sites / business network for corporate social responsibility / corporate social responsibility network / corporate social responsibility and marketing / corporate social networking sites