Social Samosa
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16 selected videos
Sujit Ganguli, ICICI Bank on Their Presence On Major Social Media Platforms and Brand's Objectives
Sujit Ganguli, Senior General Manager and Head, Brand and Corporate Communicaions, ICICI Bank, talks about the importance of social media platforms for the brand, importance of YouTube for uploading videos, its largest fan base on Facebook and others.
Related topics : social media brand management / social media branding / social media platforms
Sanjay Mehta on How to define and calculate social media ROI?
Sanjay Mehta, Co-Founder of Social Wavelength talks to us about defining and calculating social media ROI.
Related topics : social media roi calculator
Ekalavya Bhattacharya, MTV on the Social Media Digital Strategy and Their Objectives
Ekalavya Bhattacharya, Head of Digital, MTV tells us how social media is an important component for MTV's digital strategy and the reach of it among their consumers. He also shares how it acts as a discovery tool for their viewers and their objectives clearly chalked out of driving traffic to their website.
Related topics : social media strategy
Social Media Case Study : How KFC WOW Menu Emphasized Its Price Point with Augmented Reality
Brand Name :
KFC India
Agency Name:
Blink Solutions
Objectives :
To promote the newly launched KFC WOW Menu and emphasize its price point.
Execution :
KFC India WOW@25 -- Digital Campaign answered an oft-asked question: What KFC treats can you get with the money in your wallet? They used Augmented Reality on smartphones and on the web for the campaign. On scanning any currency note with the app or microsite, KFC WOW Menu delights, based on the monetary value, appeared on the note itself....
Related topics : b to b social media case study
Social Media Case Study: How KFC Created Awareness for Radio KFC Using Digital Technologies
To leverage interactive digital technologies to create awareness for Radio KFC, KFC's in-store radio channel.
Execution
Blink used Facebook as a medium to reach out to KFC's target audience. The Facebook campaign entailed a hunt for the first Radio Jockeys (RJs) for Radio KFC. Fans recorded their voice and added sound effects to create a rocking demo. The interface replicated a vintage retro radio receiver to create the analog radio experience in the digital era. The interface was clean and...
Related topics : b to b social media case study
Social Media Case Study: Mahindra Spark the Rise
Brand Name:
Mahindra
Agency Name:
VML Qais
Objectives:
To enable innovators from all over India
Achieve significant reach
Deepen engagement
Ultimately activation
Execution:
Launched in August 2011, the SparkTheRise website offered a call to action, for people to share their ideas, seek help, and win grants and vote for their favourite projects
Spark the Rise sought suggestions in five categories, namely technology, infrastructure and transportation, energy, agriculture and rural development,...
Related topics : b to b social media case study