Social Samosa
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16 selected videos
Harshil Karia on Calculating your Social Media ROI
No matter what the business or who the businessmen, anyone and everyone will tell you the same thing. Your investment should give you a return. Even vegetable vendors look for a profit at the end of the day. So if you are a brand, marketing on Social Media it is quite obvious that you would be looking for a Return on your Investment.
Though Measuring the ROI of your social media activities is not easy, it is not impossible either.
In this interview with Harshil Karia, Co - Founder & Online...
Related topics : social media marketing roi calculator / social media marketing campaign plan / why social media matters to your business / social media basics / social media integration
Ankur Warikoo, Groupon India, on Successful Campaign by Brand on Social Media
Ankur Warikoo, Head APAC Emerging Makers, Groupon India, says that they havent done any campaign exclusively for social media. He says that they havent used social media as a stand alone medium. He feels that social media acts as a compliementary medium for their existing business. They have launched the campaign on their websites and replicated it as a theme/concept on social media. He talks in detail about 'The Onion Campaign' and got 25 % of their engagement from social media.
Related topics : successful social media campaign / brands using social media / best social media websites for businesses / social media social media
Free tools vs Paid tools, in what situations should one use them?
Free social media monitoring tools or a Paid one?? Confused??
Social Wavelength Co-Founder, Sanjay Mehta explains in the interview what kind of tool you should use and why.
Social Media monitoring tool essentially is a crawler wherein you can put various keywords and it will crawl all social media places and fetch conversations for you. We all know there are lots of free and paid tools that can do this job. So what's the difference between a simple free tool and a more elaborate costly tool?
Related topics : social media monitoring tools free / using social media
Amar Thomas, Blackberry India, on Social Media Strategies for Consumers & Enterprise Offerings
Amar Thomas, Country Marketing Manager, Blackberry India, talks about social media strategies for consumers and enterprises. For enterpise the strategy would include use of LinkedIn, technolgy blogs, and so on.For consumers, the startegy would include Facebook,Twitter,Blogs,Microsites and so on. He says that enterprise and consumers in India are deeply linked which is a unique combination. Thus a brand can achieve the best of both worlds.
Related topics : enterprise social media strategy / social media marketing strategies / marketing through social media / manage social media
Amar Thomas, Blackberry India, On Factors Influencing Content Plan For Social Media
Amar Thomas, Country Marketing Manager,Blackberry India, feels that social media is like some what riding a tiger. You will get on ot it thinking it may take you some where but it may end up taking you in the opposite direction.
So while planning content for social media one of the factors take into consideration is sensitivity. Also while planning some factors which are taken into consideration are pr perspective, product perspective, sales perspective, marketing perspective and so on.
Related topics : social media marketing in india / social media marketing plan / social media content / manage social media / direct marketing media plan
Deepali Naair, Mahindra Holidays, On Leverages Social Media For Market Research
Deepali Naair, CMO, Mahindra Holidays says that they leverage social media at two levels. One is from their memebers and the kind of queries they ask, the kind of post through whcih they get good response, the areas where we can improve etc. The secod level is lookign at newer places for travelling, looking up at trip advisor, etc. She addss that they have plans for co-creating discussions and platforms if they requie comments for the newer destinations to at.
Related topics : leverage social media marketing / social media for market research / marketing through social media
Sujit Ganguli, ICICI bank On How Social Media Is Different From Traditional Media For A BFSI Brand
Sujit Ganguli, Senior General Manager and Head, Brand and Corporate Communications, ICICI Bank, says that traditional media and social media are very different but yet they have some similarities. He feels they are similar because content is the king and they have to convey relevant content across both platforms. The difference he points out is that communication via traditional media is done only limeted no of times but on social media it is done every day. Social Media has two way...
Related topics : social media brand management / social media branding / manage social media / social media platforms / social media content
Yearbook of Social Media Campaigns - Social Samosa
In this era of #SocialMedia, story telling has moved us from posts to tweets and videos. Some stories touch us and trigger emotions in a jiffy. Here's a compilation of social media campaigns that struck the right chord with the audiences online.
Raise a toast to the success of Social Media and tag along the professionals who have worked on these campaigns!
Related topics : successful social media campaign / online social media
Sanjay Chitkara, LG India, on Tools & Technology to Analyse Social Media Perfomance
In this video Sanjay Chitkara, Head-Corporate Marketing, LG India, talks about tools and technolgy that the brand uses to analyse their social media performance.
Related topics : social media technologies and tools / social media marketing tool / social media branding
Social Media Case Study: Penguin India
Facebook Marketing India has released its first case study of 2013. Published last week, it details how Penguin Books India used Facebook to increase awareness and attendance for its flagship Spring Fever 2013 book festival. The case study was published on Facebook Marketing's official page
Related topics : social media marketing in india case study