diginfgrp
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4 selected videos
Evaluating Social Technologies w/ Monster, oneforty, Sysomos, Forrester, DIG (Pt 2)
On March 24, Social Media Club Boston and Social Media Breakfast Boston held a panel called "Evaluating Social Technologies: From Chaos to Strategy." The event was sponsored by Digital Influence Group, a full-service digital marketing firm. Panelists included: Scott Kiekbusch, Director of User Experience for Digital Influence Group, Janet Aronica, the Community Manager of oneforty, Zach Hofer-Shall, an Analyst for Forrester, Kathy O'Reilly, Director of Social Media Relations for Monster.com and...
Related topics : social media breakfast / social media marketing strategies / social media strategy / social media marketing services / social media marketing firm
Evaluating Social Technologies w/ Monster, oneforty, Sysomos, Forrester, DIG (Pt 1)
On March 24, Social Media Club Boston and Social Media Breakfast Boston held a panel called "Evaluating Social Technologies: From Chaos to Strategy." The event was sponsored by Digital Influence Group, a full-service digital marketing firm. Panelists included: Scott Kiekbusch, Director of User Experience for Digital Influence Group, Janet Aronica, the Community Manager of oneforty, Zach Hofer-Shall, an Analyst for Forrester, Kathy O'Reilly, Director of Social Media Relations for Monster.com and...
Related topics : social media breakfast / social media marketing strategies / social media strategy / social media marketing services / social media marketing firm
About.com, Forrester and iVillage on Social Media Policies for Employees
Digital Influence Group CEO Glenn Engler asks Cella Irvine of About.com, David Cooperstein of Forrester Research and Michele Mitchell of iVillage about whether or not their companies have social media policies to guide employee behavior. David Cooperstein discusses how blogging intersects with Forrester's business model and how they avoid "giving away the goods" while still engaging in social media.
Related topics : company social media policy / social media companies / social media blogs
B2B Companies and Social Media
Margo, of Digital Influence Group, talks about the ways that B2B companies have started thinking about and implementing Social Media strategies.
Related topics : b2b social media group / social media companies
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