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Kodak CMO Cautions Marketers on Social Media
NEW YORK (YouTube.com/AdAge) -- Eastman Kodak CMO Jeffrey Hayzlett makes no bones about his downbeat view of current market conditions. In remarks in New York, he characterized the situation as one that was moving from "tension to terror." He also cautioned marketers about the potential pitfalls of a company or its employees becoming involved in social media.
Related topics : social media marketing companies / market social media / new media marketing
DuPont's Flaming Social Media
NEW YORK (YouTube.com) -- Fiery race car crashes, exploding oil refineries, policemen getting shoot in the chest at point-blank range -- are just some of DuPont's new social media tools.
Related topics : new social media tools
Plastics Industry Plans Social Media Blitz
NEW YORK (YouTube.com) -- In an effort to improve the public's perceptions of its products, the plastics industry will launch a $10 million social media blitz aimed at Mellennials. Created by the Apco Worldwide agency for SPI, the industry trade group, the four-year effort is designed to spark viral conversations among Mellennials about the many benefits of plastic.
Related topics : social media industry / social media plan
Marketers as Media Companies
NEW YORK (YouTube.com/AdAge) -- A growing number of big marketers have circumvented the middleman and launched their own mainstream media and entertainment properties. The revolutionary development that has moved them into direct competition for audiences with traditional media companies. But are these projects just novel anomalies -- as some suggest -- or a powerful trend that will ultimately reshape the very media business itself? Ad Age editor Jonah Bloom addresses the issue in his talk at...
Related topics : media marketing companies
Media Companies and Sustainability
NEW YORK (YouTube.com/Adage) -- A new study across a broad variety of industries has found that media and entertainment companies have the worst practices and policies related to communicating with the outside world about their sustainability issues. Beth Bengtson, research project manager and VP for Corporate Social Responsibility at the IMC2 agency explains the findings.
Related topics : company social media policy
Innovative Social Marketing Site Reels in Online Mommies
NEW YORK (YouTube.com/AdAge) -- Funded by Sprint and Unilever as a branded entertainment venture, InTheMotherhood.com is a social marketing website that shown it can attract tens of millions of American mommies. It's combining the concept of user-generated content with Hollywood production techniques to produce an ongoing series of programs that have logged more than 15 million video views. In other news in this 3 Minute Ad Age, Miller's troubled MGD brand has lost 42% of its business since...
Related topics : social website marketing
Gary Vaynerchuk On Snapchat and the Problem with Real-Time Marketing
Social media "war rooms" are all the rage for brands, but Gary Varynerchuk isn't buying it.
Related topics : social media war room
Media Companies vs. Ad Agencies
NEW YORK (YouTube.com/AdAge) -- As the big media companies go heavily digital, they are generating and owning more of the consumer behavior data that is one of marketing's industry's most valuable tools. This new trend also enhances their ability to provide ad agency-like services directly to their advertising clients. Ad agencies, meanwhile, are at an increasing disadvantage in their market if they can not gain access to such data, according to Booz & Company vice president Chris Vollmer...
Related topics : new media data marketing
Can Brands Use Celebrities In Social Media Without Permission?
Related topics : brands using social media / social media branding