Selected videos for topic: new media data marketing
→ 25 Videos
Check also 168 Articles for this topic
Managing Social Media and Marketing Analytics for Competitive Advantage
The field of marketing is being transformed by the introduction of social media and marketing analytics. Both social media, as a new strategy for acquiring and engaging with customers, and marketing analytics, a big data approach to understanding customers and driving marketing action, represent innovations that must be understood and adopted within organizations.
Professor Moorman’s talk will use data from The CMO Survey to shed light on the key challenges companies face in managing these...
From: FuquaSchOfBusiness
Related topics : advantages of social media marketing strategy / social media analytics / social media integration / manage social media / social media engagement
Smart Data Analytics Harnessing the Social Media Data for Strategic Marketing Part I
Title: Smart Data Analytics: Harnessing the Social Media Data for Strategic Marketing
Speaker: WONG Woei Fuh, VP of Business Development from Adplusplatform
Date: 10 March 2016 (Thursday)
Synopsis:
Marketing channels have evolved over decades from billboards to TV/radio broadcasting and web browsing. The advent of mobile devices have created a new channel of digital marketing, social media, that targeting at more specific communities. Over time, there is a challenge for marketers to identify,...
From: National Cloud Computing Office Talks
Related topics : integrated marketing communications social media / marketing through social media / social media analytics / digital media marketing / social media help
Market research - how to get better results: customer insight, consumer trends - Marketing Keynote
http://www.globalchange.com Customers suddenly change behaviour. Customer insight, consumer trends analysis - marketing keynote speaker. New technology, social media, smartphones, mobile marketing, multichannel marketing and mobile phone companies. Marketing trends in Banks, banking, insurers, insurance and financial institutions. Why market research does not predict future trends reliably. Marketing mistakes, targetting niche markets with new products. Focus groups, customer surveys,...
From: Patrick Dixon Futurist Keynote Speaker for Industry Conference
Related topics : new trends in social media marketing / social media marketing companies / social media branding strategy
Learn to Make Profitable Marketing Decisions in the World of "New Media, Big Data, and Consumer Insi
From: eCornell
Related topics : new media data marketing
Modern Marketing: Data-Driven Digital Marketing
Are you ready for data-driven digital marketing? The space is constantly evolving with new forms of digital advertising and media. It has become more important than ever for marketers to think about how and where they spend their marketing budgets.
From: Oracle Marketing Cloud
Related topics : new media data marketing
Predictive Analytics The Future of Social Media Marketing
Big Data, Intelligent Data, and Programmatic Media have all become buzzwords in the digital marketing industry that few people truly understand, but we all know they are important.
During the Predictive Analytics talk, we will review these terms and make sense of how they mold the future of our industry. Through learning these technologies, marketers can make strategy-rich decisions, use insightful data and engage with consumers more effectively.
Last, we’ll introduce a new term that is...
From: Social Media Week Miami
Related topics : new media data marketing / social media marketing industry / social media analytics / using social media marketing / social media intelligence
Worldwide Big Data as a Service Market by 2020 Analyzed in New Report
In this market research, analysts have estimated eminent factors, such as the emergence of social media analytics to spur market growth during the forecast period. Over the past few years, social media has emerged as a primary data source for most retail organizations as they can obtain instant feedback about their products and services through blogs and social networking sites. Read more on...
From: Riya Sen
Related topics : social media analytics market research / social media network marketing services / social media networking sites business / marketing through social media
Enhance Your Strategy with the SEMrush Social Media Marketing Tool
We probably don't need to tell you how integral Social Media is to the success of your Digital Marketing campaigns. Word-of-mouth has always been the most effective brand awareness channel and Social Media has only amplified it a million times over. So why wouldn't SEMrush deliver a tool that can help you monitor the Social Media presence of your competitors? That's just what we do!!
Our Social Media Marketing tool is new and you definitely need to learn how to use it. In this webinar,...
From: SEMrush
Related topics : social media marketing tool / social media marketing strategy / social media tracking tools / social media brand monitoring / social media help
Tracking the Hotel Sales Funnel with Social Media
Revinate's VP of Marketing Michelle Wohl addresses how hotels are tracking the sales funnel through data collection and hotel social media insight. http://www.revinate.com/
Revinate is a software platform designed exclusively for the hospitality industry that makes it easy to take control of your online reputation by using online feedback and social media to learn from and connect with guests.
Video from Cornell's online course Marketing the Hospitality Brand through New Media: Social, Mobile...
From: RevinateInc
Related topics : social media online marketing / hotel industry using social media / marketing through social media / social media tracking / social media branding
Smirk New Media TV: Episode 3 (All Marketing Being Equal, Where Does the Best Data Come From?)
Smirk New Media president and chief strategist Mike Koehler talks about the decisions companies make in deciding whether to invest in social media vs. other advertising and marketing and how customer data gives digital the edge.
From: Smirk New Media
Related topics : new media data marketing / social media marketing companies / social media marketing strategist