Oracle Marketing Cloud

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3 selected videos

Modern Marketing: Data-Driven Digital Marketing

Are you ready for data-driven digital marketing? The space is constantly evolving with new forms of digital advertising and media. It has become more important than ever for marketers to think about how and where they spend their marketing budgets.

Related topics : new media data marketing

Journey to Modern Marketing Episode 5: Marketing Technology

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Modern Mark continues his epic Journey to Modern Marketing in Episode 5: Marketing Technology. Watch as he takes advantage of cross-channel, content, and social marketing capabilities with data management and activation in a single marketing cloud.

Related topics : social marketing technologies

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How much does social media affect consumer holiday retail purchases?

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How do consumers do their holiday retail shopping? In 2015 Oracle Marketing Cloud and Edison Research conducted a two-part survey in October when consumers are generally in the holiday planning stages and early January 2016 when consumers have finished their holiday shopping and — to find out. Consumers first tell what social media channels may affect them (October) vs. if any actually did (early January).