Puget Sound iSMA
Rank: 3118 / 4486
3 selected videos
Creating Eco-Consumers: Tom Watson
Tom Watson challenges the status quo by asking social marketers how much time they spend actually engaging with the public or their target audiences. His bottom line is that marketers should spend less time behind their desks and more time in-market engaging with their audiences. Creating effective social marketing campaigns is very difficult without this this first-hand knowledge of your audience.
Tom Watson manages the EcoConsumer and Green Holidays public outreach programs for King County...
Related topics : social media marketing spend / social media audience engagement
Don't mess with Texas: Zach Hyder
Zach Hyder shares the different strategies used for different audiences with a campaign initiated in the state of Texas that aimed to reduce the costs involved in picking up litter.
Zach Hyder is the Chief Marketing Officer & Regional Director for EnviroMedia Social Marketing, a national advertising and public relations agency focused on creating environmental and public health behavior change. He directs the company's Pacific Northwest office, overseeing campaigns for the Puget Sound...
Related topics : social marketing strategies for changing public behavior
"How Can I Help You?"- Understanding Target Audience Barriers: Nancy Lee
Nancy Lee shares two stories illustrating how easy it is to find out what you can do to help your target audience change a behavior. You simply ask them "How Can I Help You?"
Nancy Lee, MBA, is President of Social Marketing Services and an adjunct faculty at the University of Washington Evans School. She has more than 25 years of professional marketing experience including Director of Marketing for Rainier Bank and Seattle Children's Hospital. She has coauthored nine books on social marketing...
Related topics : social marketing by philip kotler
3 Resources