INSEAD
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3 selected videos
INSEAD Professors Quy Huy and Andrew Shipilov on social media platforms within organisations
Many organisations have deployed social media tools internally to interatct with their employees. However, many fail to realise that successful social initiatives inside organisations are built on a strong base of goodwill - Emotional Capital - towards the company.
Related topics : internal social media platforms
Social media: What next?
By now, most will acknowledge social media is here to stay. What can we expect and how do companies stay ahead? A digital strategist and former social media manager of The New York Times shares her views.
Related topics : social media management company / social media is here to stay now what / social media strategist / social media social
Beate Trueck of the European Venture Philanthropy Association on social entrepreneurship
The current economic malaise has sent investors looking for new avenues of investment - not just for the financial returns but also to make a difference in the world at large. Enter the socially-responsible investment, a niche market that is now coming of age.
Related topics : european social marketing association
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