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What is Social Marketing
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Social Marketing Definition
Written by Winthrop Morgan
The following definition is endorsed by the Boards of the International Social Marketing Association, European Social Marketing Association, and Australian Association of Social Marketing. Social Marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviors that benefit individuals and...
From: sulpzawa
Related topics : european social marketing association / social media marketing association / definition of social marketing concept / marketing through social media / internal social media definition
Beate Trueck of the European Venture Philanthropy Association on social entrepreneurship
The current economic malaise has sent investors looking for new avenues of investment - not just for the financial returns but also to make a difference in the world at large. Enter the socially-responsible investment, a niche market that is now coming of age.
From: INSEAD
Related topics : european social marketing association
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