Selected videos for topic: using social media for pr
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Social Media Hub @ InterGlobe Technologies
The Social Media Center of Excellence at InterGlobe Technologies (IGT) helps airlines and travel companies setup a robust & scalable New Media Contact Center. Using a hub and spoke model, companies can now manage queries in multiple languages, ensure service consistency and maintain standard response and resolution time across multiple geographies over key channels like Facebook, Twitter etc. The hub comprising of key social media enablers like ecommerce, PR, customer service and reservations...
From: InterGlobe Technologies
Related topics : social media hub / social media management service agreement / social media services company / social media management services / social media management company
Link building using social media tools, such as Twitter and Facebook, at SES San Francisco 2010
Greg Jarboe, SEO-PR, interviews Brent Payne, Tribune Company, at SES San Francisco 2010 about news search optimization, in particular, how one can drive links from social media. Brent emphasizes the importance of driving links, rather than traffic when conducting social media campaigns. Brent discusses how the Tribune is using social media applications, such as the Tribune Twitter handle, @ColonelTribune. ColonelTribune has more than 850,000 followers. When @ColonelTribune tweets, Brent says...
From: SES Events
Related topics : link building social media / using social media for pr / social media optimization tools / social media news / seo and social media
Go Home Red Cross You're Drunk: Social Media Crisis Averted
On May 5, The Conference Board of Canada’s PR Crisis Forum invited Heidi Sullivan Cision Canada’s Managing Director, to share how social media can be used to stop a crisis in its tracks on social media. She told a story from 2011 about how a social media manager from the Red Cross posted weekend plans on the charity's Twitter feed. Hilarity ensues and a crisis is averted.
From: Cision Canada
Related topics : social media crisis / manage social media / using social media for pr / social media plan
Students in J452 Advanced PR Writing Create Social Media Releases with PitchEngine.com
Peeking over the shoulder of students in my J452 class as they create their social media releases using pitchengine.com
From: Kelli Matthews
Related topics : social media release
Importance of networking and social media in Public Relations
Importance of networking in Public Relations by http://www.indiancolleges.com
Madhuri Sen, MD India at Waggner Edstrom tells us the importance of networking in the field of public relations and how social media impacts the use of PR too.
From: educationfundas
Related topics : social media public relations
How Banks Are Using Social Media
Tom Coombes, CEO of financial technology PR firm, Cognito, takes a look at how social channels are moving to the forefront in institutions' communications strategies.
From: WallStreetandTechTV
Related topics : pr firms social media / using social media for pr / social media firm
Creating a Corporate Identity: Virgin`s Branding Strategy
http://marlenapr.blogspot.com Creating a Corporate Identity: Virgin`s Branding Strategy. What is the secret to Virgin`s branding strategy? It`s the value of PR. This is a webcast about Virgin and how CEO Richard Branson managed to create its unique Corporate Identity, simply by embracing public relations. His strategy involves traditional use of PR, Corporate Social Responsibilty (CSR), and of course the use of social media. This webcast covers a broad range of interviews Richard Branson gave...
From: marlenabraeu
Related topics : using social media for pr / social media branding strategy / social media courses
Top 10 Social Media Tips from UCLA Extension New Media Marketing Class
Enjoy these fun Top 10 Social Media Tips from UCLA Extension New Media Marketing Class taught by Liz H Kelly as they wrap their class on the Westwood campus. You'll hear tips for social media marketing, mobile marketing, location-based services and more from this 11 week class. Each student became a CEO of a new idea, and presented their marketing plan to the class at the end. Liz H Kelly is the founder of Goody PR and Goody Awards, who uses her digital media experience working to make others...
From: GoodyAwards
Related topics : social media marketing class / social media marketing services / marketing through social media / social media tips / using social media for pr
Using Social Media As A Public Relations Tool: Interview With Allie Freeland
Thanks to our Pubcon media sponsor, Brand.com!
As part of our SEJ interview series, Allie Freeland of iAcquire discusses the opportunities available to businesses in using social media as a public relations tool.
Here are some key takeaways from the video:
- In order to get away from the "spray and pray" method of message distribution used in traditional PR, Allie recommends taking advantage of the influencer outreach opportunities provided by social media.
- Allie suggests Twitter as being...
From: Search Engine Journal
Related topics : social media public relations / social media marketing business opportunity / social media network marketing / social media content
How Social Media Revolution works for Brands
This webcast was produced for studying purposes. It explains what social media is and why it is called social; its positives and negatives for business and its relevance to PR and well social media and brand connection. Its my first webcast and I used blog video size and Camtasia Studio to make it. I had a few technical difficulties during production process of Social Media and Brand which you can probably hear at some point of the video. Camtasia refused to fix them even after several of my...
From: UMCmedia
Related topics : social media branding for business / brands using social media / social media social media