Development of a Social Marketing Strategy for an Indianapolis-based Nonprofit Organization

This project team assisted Little Red Door Cancer Agency, a well-established Indianapolis-area nonprofit that assists patients with cancer, in developing a successful social marketing strategy. This detailed, systematic, theory- and research-based plan for carrying out an effective social marketing campaign focused on an essential risk behavior or related attitude among one or more segments of the target audience. The underlying structure of this plan will serve as a template for future social...

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From: Ball State Immersive Learning

Related topics : social marketing strategies

Enhance Your Strategy with the SEMrush Social Media Marketing Tool

We probably don't need to tell you how integral Social Media is to the success of your Digital Marketing campaigns. Word-of-mouth has always been the most effective brand awareness channel and Social Media has only amplified it a million times over. So why wouldn't SEMrush deliver a tool that can help you monitor the Social Media presence of your competitors? That's just what we do!!

Our Social Media Marketing tool is new and you definitely need to learn how to use it. In this webinar,...

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From: SEMrush

Related topics : social media marketing tool / social media marketing strategy / social media tracking tools / social media brand monitoring / social media help

Ethyrial Hangout: Effective Marketing Strategy

How do you appeal to your prospective client?

What does an effective marketing campaign and strategy look like?

What are the metrics you are using to measure the effectiveness of your campaign?

Are you measuring the conversions of your social media efforts?

What are your customers and clients saying about you and how are you responding?

9 Metrics to Measure Social Media Marketing Success http://smartdatacollective.com/eric-siu/57481/9-metrics-measure-social-media-marketing-success

#1 --...

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From: Lionel Spearman

Related topics : measuring social media success / social media marketing campaign / social media measurement / using social media marketing / social media content

Learn Email Marketing with Rishabh Garg | Edureka

Learn More About Social Media Marketing :

http://www.edureka.co/email-marketing?utm_source=youtube&utm_medium=referral&utm_campaign=BizBU-inst-video2-Email

Edureka's Email Marketing Course, will introduce attendees to the world of Email Marketing, which Marketers can use to strategize, create, execute and monitor Email Marketing campaigns successfully. The course will cover different nuances of Email Marketing and how it can be used for meeting your marketing objectives. The course will also...

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From: edureka!

Related topics : free social media marketing courses / marketing through social media

Social Media Case Study - Qatar Airways

http://www.social-mediahub.com/

Marcus Ho speaking at Aventis School of Management in Singapore, to MBA students on "Using social media marketing for your business"

The mindset you should have before embarking on a social media campaign for your business & organization.

Social media case study for Qatar Airway's inaugural campaign on Facebook.

This sweepstakes viral campaign was highly successful, generating 150,000+ fans within 1 month.

Want more FREE tips on social media...

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From: internetsuccesshub

Related topics : social media marketing for business schools / social media viral marketing campaign / organizations using social media marketing / blogs and social media / social media tips

Successful Social Media Campaigns with Rob Farrell

In this webinar, Rob will discuss some successful social media campaigns and what can be learned from them.

About the Digital Marketing Institute

The Digital Marketing Institute is the global certification standard in digital marketing education, producing more graduates trained to a single digital marketing standard than any other certification body.

The Digital Marketing Institute works with global digital experts and leaders to define the skills and qualifications required by today’s...

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From: Digital Marketing Institute

Related topics : certificate in digital media marketing

Richard Jalichandra, CEO of Technorati, and the power of social media at SES San Jose 2009

Lee Odden, TopRank Online Marketing interviews Richard Jalichandra, CEO Technorati about social media's evolution as a major media and publishing source. Richard cites the example of Ashton Kutcher and his Twitter base of more than 2 million followers. Richard says companies want to develop their brands in the social media space but they can't always get the reach or scale of a successful viral campaign. Lee says each social media campaign must be unique to the audience and customer base....

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From: SES Events

Related topics : social media viral marketing campaign / social media marketing companies / marketing through social media / social media help

The Blueprints for a Sophisticated Social Marketing Campaign

The convergence of strategy and creative has arrived in the world of global social campaign planning and execution. Architecting a sophisticated campaign for increased engagement and customer growth requires strategic planning, strong creative, and the proper infrastructure for data acquisition and consumer segmentation to be successful. In this session, Shoutlet CEO Jason Weaver moderates a panel of social leaders including Rayovac, Edelman Digital, and MWW Group to discuss and debate the...

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From: SocialMediaWeek

Related topics : social media marketing campaign plan

SEO and Social Media Marketing Book

http://www.theinternetbook.com - SEO & Social Media Marketing Guide for small businesses. The author of the book, explaines why SEO and social networking are so important to improve web traffic.

This new eBook details every important tactic needed to attract targeted traffic organically, and how to market to your social network of contacts. If you have a website, or are thinking of launching an online business, this is a 'must read'. This book explains absolutely everything about creating a...

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From: theinternetbook

Related topics : social media marketing small business / social media marketing websites / social network for small business / blogs and social media

WSI Greater Pittsburgh: 5 Tips to Achieve Email Marketing Excellence

Email should still be a central component of any successful online marketing campaign - working together with social media to provide a comprehensive approach to increasing leads and building customer loyalty.

Here are 5 best practice email marketing techniques to help you achieve excellent results.

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From: Rabia Eddari

Related topics : successful social marketing campaigns / social media marketing campaign