How Nike Creates Value from Social Media

This video is about how Nike the sportswear brand uses social media based platforms and strategies to communicate with consumers.

References

Jamalzadeh, M., Behravan, N., Espahbodi, S., Masoudi, R. (2012). An Empirical Analysis of Online Social Network Determinants Towards Business Prosperity. Business and Economics Journal. Vol BEJ(57). Retrieved from: ESBCOhost

Kamal, I., & Carl, W. (2011) Does Investigating in Social Media Create Business Value?: A Study of the Impact of Exposure to...

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From: pdebraux

Related topics : social media branding for business / brands using social media / online business social network / social media analysis online / social media services company

Social Media and Data Analytics for Digital Marketing

Today's socially networked businesses need marketers, data analysts, and IT professionals who can work together to draw business intelligence and economic value from social media. Professors Ravi Bapna and Anindya Ghose talk about how our Executive Education social/data course provides the analysis tools and the business context to make smarter use of social media and its data.

For more information on the Carlson School and its research, visit http://www.carlsonschool.umn.edu.

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From: Carlson School of Management

Related topics : social media marketing for business schools / using social media as a market research tool / social media network marketing / social network analysis business / marketing through social media

Social Media Monitoring Software Application

Social networking is turning into a vital part of social life, online as social sites and applications proliferate. In business, online networking is utilized to market products, advertise your brands, interact with current clients and foster new business. Social media monitoring tools have developed in resent years from purely offering listening features to include rich analytics, dashboard creation, and powerful queries with semantic analysis. Social Media Management Tools belongs to a...

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From: Sproutsocial Alternative

Related topics : social media networking sites business / social media monitoring tools / social media analysis tools online / social media monitoring software / social media management tools

infinity social media Cyprus

Visit http://www.infinitysocialmedia.com/ for more info.

Social Media Marketing Strategy involves engaging people on online social networks to generate EXPOSURE, increase TRAFFIC, improve SEARCH RANKINGS, build strong BRAND ADVOCATES, generate QUALITY LEADS and grow SALES.

From start-ups to small and medium-sized companies Social Media is the greatest equalizer as it allows them to compete with competitors with much larger marketing budgets.

Social Media Marketing, Social Media PPC...

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From: Infinity Social Media Cyprus

Related topics : social media marketing small business / social media marketing companies / search & social media marketing / social media monitoring companies / social media advertising companies

People Link Network Mapping

Social Network Analysis has a long history as a sociological tool for analysing personal relationship networks. Its application to business is a relatively recent phenomenon. Fundamentally it is about discovering the often hidden trust relationships that exist in all organisations and then leveraging these relationships to help orchestrate beneficial organisational change.

People Link Network Analysis, focuses on these networks in organisational and regional settings, within a short timeframe....

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From: Celine Beurle

Related topics : social network analysis tool / social network analysis business / analysis social network

The Effects of Corruption on Individual Communication Behavior: The Case of Enron

This research investigates the email networks within Enron prior to its demise using both content analysis and social network analysis. The study presents comparisons the email networks and communication patterns of legitimate projects at Enron and the fraudulent projects. Brandy Aven, assistant professor of organizational behavior and theory at the Tepper School of Business, presented this material at the 2014 Tepper School Alumni Reunion on April 12, 2014.

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From: TepperCMU

Related topics : social network analysis case study / social network analysis business / analysis social networks / schools using social networking

Email & Social Networking Forensics

Email has become pervasive in our business and social lives and we are finding now, more than ever, that mail being used as evidence. Facebook, twitter or blogs can all be evidence, so its even more imperative that you know where you or your clients stand. From identification, acquisition, and analysis, through correlation and production, GDF's experts can help you make the most out of email and social networking digital evidence. To lean more about email and social networking forensics, visit...

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From: GDFforensics

Related topics : social network analysis email / analysis of social networking

Tracy O'Clair of TOC Media: Getting Started in Social Media

In this video for the undergraduate social networks course at the University of Maine at Augusta, Assistant Professor of Social Science James Cook interviews Tracy O'Clair of Maine's TOCMedia -- http://toc-media.com/ -- a social media strategy company that sets up, curates and analyzes multiple channels of communication. The social media consulting business is one area in which the academic field of social network analysis can be concretely applied.

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From: James Cook

Related topics : getting started in social media / network analysis social media / social media strategy / social media consultant / social media courses

Discovering Social Networks from Event Logs

Its a student level project developed in JAVA, the core concept of this project is

Process mining techniques allow for the discovery of knowledge based on so-called

‘‘event logs’’, i.e., a log recording the execution of activities in some business process. Many

information systems provide such logs, e.g., most WFM, ERP, CRM, SCM, and B2B systems

record transactions in a systematic way. Process mining techniques typically focus on performance

and control-flow issues. However, event...

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From: SKIVE PROJECTS CHENNAI

Related topics : social network analysis papers / analysis of social networking

Master of Science in Business Analysis and Consulting - Students Testimonials - IÉSEG

These students have chosen IÉSEG for their Master of Science in Business Analysis and Consulting.

Discover their testimonials:

- Why they chose IÉSEG,

- How the Master in Business Analysis and Consulting is helping them building their career

- What they think of the student life in Paris.

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Find more information about the MSc in Business Analysis and Consulting : http://www.ieseg.fr/programmes/msc-business-analysis-consulting/

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From: IÉSEG School of Management

Related topics : social network analysis consulting / social network analysis business