Make Videos Your Audience Will Stay Awake For - Scot McKee

Presentation given by Scot McKee, Managing Director, Birddog, to Reed Business Information, RBI Visual launch event, 2012.

McKee describes video as a preferred channel for creative marketing communications. Examples and case studies are included to encourage creative video adoption and production. Commentary and research supports how to make videos your audience will stay awake for. RBI Visual plays host to a presentation of explanation, insight and case study example from the practical...

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From: BirddogB2B

Related topics : b2b social media case studies / social media branding strategy

Rick Wion [at] AllWeb - internet marketing conference

SLIDES -- http://www.slideshare.net/AllWebMK/rick-wion-at-allweb-internet-marketing-conference

Rick Wion is a pioneer social media leader, he has helped world famous companies like McDonald’s, Unilever and Abbott turn the chaos of social media into a competitive advantage. Rick’s expertise includes social marketing campaigns, long-term branding, analytics/insights, issues management, customer service and employee engagement. By using new trends and technologies to enhance digital...

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From: AllWebMK

Related topics : advantages of social media marketing campaign / advantages of social media marketing strategy / social media marketing companies / social media brand management / social media management company