Damage Control: Using Public Relations to Make the Best of a Bad Situation

When a company gets a bad reputation, public relations professionals go into crisis management mode. In this Full Sail University panel, industry experts explain the art of the spin -- how an expert PR department or professional can take a negative situation and improve upon it.

Panel:

Amy Burrows

Course Director, Strategic Internet Public Relations

Steve Helling

Author/Staff Writer, People magazine

Elizabeth Neff

Course Director, Music Business Marketing

Sandra Krasa

Course Director,...

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From: Full Sail University

Related topics : social media public relations / online media marketing courses / social media metrics tools / social media courses / social marketing public relations

ViralNewsChart - Viral news discovery, media analytics and brand social metrics

Demo: www.viralnewschart.com

Facebook: facebook.com/viralnewschart

Twitter: twitter.com/viralnewschart

Analytics tool which analyzes thousands of news sources and delivers news trends discovery in real time, media engagement analytics & statistics and brand social metrics in one solution.

We map & analyze thousands of news sources in real time in pursuit of discovering viral content, reflected in trending news stories. The technology behind our solution uses intel form user engagement on...

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From: Jan Macarol

Related topics : social media marketing news / social media analytics tools / social media branding / social media network marketing services

How INXPO's Social Media Tools Create Thriving Online Communities

Need to address the lack of social interaction in your online environment or online event? We created INXPO Social Profile to turn your online environments and online events into a flourishing cluster of online activity

The Social Profile is available across all of our product offerings and serves as the social hub for your attendees. It features Connections, Activity Wall, Social Games, Metrics, Prizes, Badges and more.

Visit http://inxpo.com or contact us today to learn more: 312.962.3708 |...

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From: INXPO

Related topics : online social media / social media metrics tools

TrendPo, Capital Factory Demo Day Fall 2014

About TrendPo

TrendPo aggregates engagement data on Facebook, Twitter, and Instagram for industries and competitor groups. Our customers promote top content via organic channels and/or advertise using TrendPo’s optimized audience targeting. The product is a dashboard suite which includes both analytics and advertising capabilities.

CUSTOMER PAINS: Customers who use social media listening tools are confined to “vanity metrics” (100 Likes on a FB Page). We offer them “engagement...

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From: capitalfactory

Related topics : social media listening tools / social media metrics tools

What social metrics should organizations measure and optimize

This video talks about different monitoring tools for twitter and also emphasizes on ROI / Success for Social Media Campaigns

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From: namratakum

Related topics : successful social media campaign / social media monitoring tools / social media optimization tools

Social Network Analysis | NVivo Brown Bag Webinar

Social network analysis (SNA) is a strategy for investigating social structures through the use of network and graph theories. It characterizes networked structures in terms of nodes (individual actors, people, or things within the network) and the ties or edges (relationships or interactions) that connect them. - https://en.wikipedia.org/wiki/Social_network_analysis

By attending this free online session you'll learn:

- A quick overview of what is Social Network Analysis

- How NVivo enables...

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From: QSR International

Related topics : social network analysis tool / network analysis social media / analysis social networks

Social Media Metrics: A ROI-al Pain

From the 2010 CALI Conference for Law School Computing

It sounds great: start a blog, create a twitter account, or a Facebook page and you're successfully using social networking, right? Not quite. Many organizations don't think about how they're going to populate these accounts with content. Furthermore, measuring the success of these social networking initiatives is often an afterthought—if a thought at all.

This presentation will discuss how librarians from the Lillian Goldman...

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From: caliorg

Related topics : schools using social networking / measuring social media success / social media roi metrics / social network measures / organizations using social media

Onstream: Gary Vaynerchuk on Social Media ROI

Social ROI is not one-size-fits-all. By understanding your brand’s specific needs and goals, you can more accurately and efficiently measure and showcase the value of your social efforts.

Join Gary Vaynerchuk, business builder and owner of VaynerMedia, as he explains the do’s and dont’s of measuring social ROI. At his free webinar, Gary will discuss how companies can truly measure their social strategies and do away with meaningless vanity metrics.

In this webinar, you will learn how...

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From: Onstream Media

Related topics : measuring social media roi / social media roi metrics / free social media measurement / brands using social media

Free SEO Analysis & Social Metrics

Get a simplified todo list to improve your website presence in the search engines and social media. This free seo analysis will be a handy tool for you to promote your business effectively

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From: websquash

Related topics : social media analysis tools free / free social media tools for business / seo social media / social media promotion tools / social media metrics tools