Full Sail University
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6 selected videos
The Impact of Social Media On Sports and Entertainment
For better or worse, social media has forever changed fan interaction. Viewers live tweet while watching the Super Bowl or share their votes for The Voice. Sports and entertainment brands must successfully manage their presence in the social space, and prepare the talent to do the same. This Full Sail University panel includes public relations and marketing experts Elizabeth Neff, Ken DeGilio, Kathryn Stuart, and Kerry Gorgone -- all of whom are adept at helping stars to make the most of their...
Related topics : sports fans and social media / social media changed marketing / social media brand management / all social media sites / social media help
Building Your Personal Social Media Brand
Social media has given individuals unparalleled opportunities to become their own brands. Hear how some personal brands have became powerful forces, and learn how you can harness the power of the Internet to do the same in this Full Sail University panel featuring Internet Marketing Program Director Rob Croll, Entertainment Business Department Chair Heather Torres, New Media Journalism and Public Relations Course Director David Painter, and Los Angeles-based brand strategist Phil Pallen.
Learn...
Related topics : social media brand building / social media branding for business / social media marketing business opportunity / social media marketing courses los angeles / marketing through social media
5 Things You Need to do in 2015 for Your Social Media Presence
There’s a lot that you can do wrong on Social Media. But there are some things you absolutely have to do right. This session will focus on a few things that every professional user of social media needs to master in 2015.
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Speaker Panel
Glenn Osten Anderson, MSt, MFA - Sr. Producer, Social News BBC News
Jenelle Ferrer -...
Related topics : social media internet marketing / social media courses / marketing through social media
Damage Control: Using Public Relations to Make the Best of a Bad Situation
When a company gets a bad reputation, public relations professionals go into crisis management mode. In this Full Sail University panel, industry experts explain the art of the spin -- how an expert PR department or professional can take a negative situation and improve upon it.
Panel:
Amy Burrows
Course Director, Strategic Internet Public Relations
Steve Helling
Author/Staff Writer, People magazine
Elizabeth Neff
Course Director, Music Business Marketing
Sandra Krasa
Course Director,...
Related topics : social media public relations / online media marketing courses / social media metrics tools / social media courses / social marketing public relations
Sports Marketing & Media Bachelor's Program
Program director Josh Mora explains what students can expect from Full Sail University's Sports Marketing & Media degree program.
http://w.fullsail.edu/sportsmarketingmedia
This program helps train students to become media-savvy marketing professionals who understand how to bridge the gap between traditional sports marketing and the vast opportunities available today, through courses in sports marketing strategies, sales and sponsorships, sports law, marketing research, and more.
Related topics : media sports marketing
A School for Entertainment Business: Full Sail University Commercial
http://w.fullsail.edu/fsbusiness
Full Sail's Business School offers campus and online degree programs in a variety of career fields.The Entertainment Business Bachelor's degree program covers management, finance, and business law, and how those concepts relate to different forms of media. The Entertainment Business Master's degree program builds upon those foundations by focusing on business plan development and entrepreneurship. Further specialization includes degrees in Music Business and...
Related topics : new media marketing degree
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