UT Dallas - NetBase competition: 1st place team Phodiojam. The Next Killer Mobile App

UT Dallas introduced NetBase, a social media listening platform into many of it's courses in both the Masters (soon in the undergraduate marketing program). NetBase is used in the core course Market Research and elective Brand Management. Four teams competed to determine --using only social media-- what "white space" new product opportunity existed in the mobile app market. Teams identified sentiment, important devices, app categories and most important attributes; then based on their findings...

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From: UTDallas Marketing Program

Related topics : using social media for marketing research / social media listening platforms / social media brand management

Tackling the Big Data Conundrum: Smarter Marketing with Social Listening

In today’s technology-fueled and socially-networked communications ecosystem, our core challenge as marketers stem from the same place that opportunity does: Big Data. Making sense of the noise around us in order to inform and measure our efforts requires two things: an understanding of engagement across channels, and a sophisticated social search engine. In this webinar, attendees will learn:

• How technology has changed the modern messaging landscape

• Why engagement is the #1 KPI of...

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From: Lorman Education Services

Related topics : organizations using social media marketing

Social Extend | Small Business Social Media Strategy | Netsertive

Social Extend from Netsertive -- http://clk.am/socialeyt -- provides MEGA dealers with a complete social media content strategy (Facebook and Twitter) for just $99 a month!

As a MEGA Group USA member, you get great content from your manufacturers social media feeds posted directly to a custom Facebook page and Twitter feed for your store, plus education on how to monitor your presences and interact with customers, full reporting on customer interactions, clicks, and much more. Details can be...

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From: Netsertive

Related topics : social media small business strategy / social media marketing ideas for small business / social media content / usa today social media / social media education

Ingredients for a Successful Social Marketing Program

The Web is moving from a mostly promotional outlet for vendors to a place for content tailored for prospects. The information needs to be useful and timely for visitors and if they have questions, experts need to provide answers. IBM's Leslie Reiser talked about how to create a positive experience on the Web during a Social Media Week panel discussion in New York in February 2011....

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From: IDG Knowledge Hub

Related topics : social media marketing program

SMARTe Inc :: Top Social Media Trends Shaping Your Marketing Efforts for 2014

If you are interested in boosting your Sales & Marketing B2B campaigns, we at SMARTe Inc ensure that your marketing and sales teams work in sync-marketing executing successful programs and feeding qualified leads into the pipeline; sales hitting with the right value proposition to the right prospects, thus putting more efforts in closing deals rather than pondering whom to target.. Subscribe to our Channel for more Sales & Marketing videos.

Follow us on Twitter: http://bit.ly/1lMe0GM

Connect...

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From: SMARTe Inc

Related topics : social media marketing trends 2014

The marketing of tomorrow: How to transform a DMO | Frank Cuypers | #SoMeT15US

Full title: The marketing of tomorrow – How to transform a DMO | Frank Cuypers | Strategic Marketing Consultant & Professor

The Social Media Tourism Symposium, known as SoMeT, is the only conference of its kind that provides an opportunity for destinations and tourism businesses to share ideas and learn how to leverage social media within the tourism industry.

SoMeT attracts leaders in destination marketing from around the world. SoMeT conferences take place three times a year in Australia,...

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From: SoMeT: A New Model for Destination Marketing

Related topics : social media marketing ideas for business / social media marketing conference europe / social media marketing campaign ideas

BUSHTV Indigenous waterwise-iPhone.m4v

BUSHTV developed a community based social media campaign over 12 months to reduce water demand in Northern Cape York, this resource was part of that program. Find out more about community based social marketing at our website www.bushtv.com.au

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From: Tom Hearn BushTV

Related topics : community based social marketing / social media marketing campaign / social media marketing websites

AOL 003: Social Media Secrets with Marc Cerniglia | Law Firm Websites

The Art of Lawyering | How to Start a Law Firm | Law Firm Marketing | Leadership | Mindset | Productivity

http://theartoflawyering.com/003

Imagine having a mix of experienced mentors teaching you their expertise, packing decades of research, testing, and tough lessons into a concise curriculum. I'm Christopher Small, and I've created one of the premiere lawyer programs available anywhere, and it's free. This is the show I wish I had a decade ago.

AOL 003: Law Firm Social Media Secrets with...

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From: Building a Law Firm

Related topics : social media marketing firm / social media laws / social media firm / using social media for marketing research / social media marketing websites

Big Data and Social Network Analysis

Constantinos and Wietske from Michigan State University introduce you to the New Media for Business and E-Marketing Program.

AIM Overseas intensive study programs run during the January and July holidays. They are for Australian university students and are designed with credit transfer and access to OS-HELP in mind.

Most programs run for 3-4 weeks and include academic classes, field trips and cultural activities.

For more information visit www.aimoverseas.com.au

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From: aimoverseas

Related topics : analysis of social network data / social media marketing program

Marketing For Personal Trainers (Referrals and Social Media)

Marketing for personal trainers is presented by http://FitnessBusinessIgnition.com

If you're a personal trainer, gym owner or run fitness bootcamps then use this gratitude marketing strategy to generate more referrals and leads today.

Here's the text message script to send out: "Hi Mr Jones, wanted to thank you for working out here at WHATEVER FITNESS. I value you as a client and love how you bring the energy! - SIGN OFF

Here's the Facebook post: Big shout out to Mrs. Jones for always...

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From: MarketingFitness101

Related topics : social media marketing strategies