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UTD Marketing Conference: Southwest Airlines on Social Media
Conference speaker Ashley Pettit, Analyst for Southwest Airlines, explained the value of social networking and how Southwest Airlines aims to retain customers by keeping them engaged and informed via a variety of social media outlets. Southwest uses both Facebook and Twitter to announce corporate news, fare sales, and simply to interact with clients. Pettit gave a case study in which Southwest celebrated an anniversary with a special Birthday sale promoted strictly through social media (without...
From: UTDallas Marketing Program
Related topics : social media marketing conferences / airline social network / social media advertising
Social Media and Public Relations: There's a difference?
Did you know there was a difference between social media and public relations? Jim Crawford, founder and president of Crawford Public Relations, sets the answer straight explaining exactly what the difference is.
Don't miss The Pulse on Marketing as Tyler Pyburn takes you thru the latest marketing news, digital communications, and marketing strategies in some of the most vibrant web communities in the space. Watch the show live every Wednesday at 9 a.m. ET on The Pulse Network.
The Pulse on...
From: TPNDigitalMarketing
Related topics : social media public relations / social marketing public relations / social media marketing strategy / digital media marketing strategy
Thomson Reuters Eikon App Studio: Analyze Social Data Streams with ECHO App
Thomson Reuters Eikon now allows customers and vendors to embed their applications, content and work flows, creating an integrated end to end solution: App Studio.
Developed and supported by Infinigon Group Inc, ECHO converts social data streams into actionable news and early, pre-mainstream media information and trends, on over twelve thousand North American public companies.
• Early, pre-mainstream media, actionable news.
• Trending List of stocks in social.
• Volume of real-time...
From: Thomson Reuters
Related topics : social media marketing companies / social media marketing news / social media marketing trends / list of social media tools and applications / social media companies
Social Media Strategies For Investing | Twitter and Crowdsourcing Tools
Social media has become a vital key to successful investing. The messages on Twitter, and on investing websites, like StockTwits, can predict stock market behavior. Online communities are often the best source of insight into the causes of stock moves. Company executives now use social media to communicate with their investors about business trends. By using these tools, investors can learn about breaking news before it hits the "mainstream" media.
From: Daily Book Supplement
Related topics : social media tools for business / social media marketing twitter / social media strategy / social media marketing companies / social media companies
Managing Your Online Reputation & the Social Media Rules of Engagement with KevinMD
Social media has taken the online marketing world by storm. If you find that observation to be news, then you need to meet Dr. Kevin Pho, founder of KevinMD.com, the internet's leading destination for breaking medical news online.
Let KevinMD review your online history and diagnose what you need to develop an online presence that's not only healthy for your reputation, but your bottom line as well. Dr. Pho can help you identify an online treatment plan that will get you started today and...
From: Medical Tourism Association
Related topics : social media online reputation management / social media rules of engagement / social media online marketing / social media reputation management / reputation on social media
Digital Marketing News #77 -- Princess Diana on Newsweek, Mashable's Social Media Day
Story 1: Newsweek released their latest issue of the magazine on June 27th with a rather controversial cover to honor Princess Diana.
Story 2: Social Media Day will be celebrated worldwide this coming Thursday, June 30th. Mashable has determined that Cincinnati, Ohio is the most social city in the world.
More at http://www.DigitalMarketingNews.biz
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From: marketingtrendsnews
Related topics : social media marketing news
Promoting Facebook Ads To Instagram & Hanging Out Without Google+: Social Marketing Cluster Facts
Every week we dive into this week’s social media news, providing you with real (and amusing) insight into this dynamic industry. What’s up this week?
One of our very own discovers advertisers can promote Facebook ads to Instagram using certain objectives, Facebook upgrades its “Notes” feature to a blog platform, and Google+ Hangouts are now just Hangouts (sans Google+). Want more? Watch Social Marketing Cluster Facts. Turn it on. Turn it...
From: aimClearBlog
Related topics : social media marketing news
FB Introduces TRP Measurement & Google Debutes New Photo Features: Social Marketing Cluster Facts
Every week we dive into this week’s social media news, providing you with real (and amusing) insight into this dynamic industry. What’s up this week?
Reports indicate that Twitter plans to boost its character limit, advertisers will soon have access to click-to-buy ads on YouTube and Facebook announces a new measurement for video ads similar to Nielson ratings.
Want more? Watch Social Marketing Cluster Facts. Turn it on. Turn it up.
Twitter Plans to Go Beyond Its 140-Character Limit, Kurt...
From: aimClearBlog
Related topics : social media marketing news
Discussing Social Media marketing - 27/7/2016
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From: TV3 NETWORK LIMITED GHANA
Related topics : social media marketing news
Platforms and Their Specific Advantages from Intel (Ep 7) - Vitrue Social Marketing Minute
Intel discusses social media platforms and their specific advantages with Vitrue - We use Facebook the most for several reasons. It's important to have a clear objective as to why you want to use one channel over another. We focus on Facebook because of the infrastructure and number of people engaged with the platform globally. Twitter is important for timely news. For YouTube, it's not really a place to build a community, but we utilize it for our large amount of video content and we use other...
From: vitrue
Related topics : advantages of social media marketing / social media platforms for marketing / business using social media / marketing through social media / social media content