Prudential: Content Marketing Case Study from FinanceConnect:13

Featuring:

- Keith Gormley, Director, Social Media Management, Prudential Financial

- Zach Foster, Brand Strategy Director, Droga5

A look at how Prudential is applying behavioral insights with best practices in content marketing to create a rich platform for brand engagement and social sharing.

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From: LinkedIn Marketing Solutions

Related topics : social media brand management / social media branding strategy / social media platforms for marketing / social media marketing strategy