APCO 2015 Race 4 A Reason | APCO Foundation | Cause Marketing Video

http://www.videovault.com.au

Cause marketing, aka, "cause-related marketing," generally refers to any type of marketing effort, or marketing relationship, for social and other charitable causes. (i.e., it can be considered to fall under a social media campaign.)

The possible benefits of cause marketing for businesses include improved PR and customer relationships, and additional marketing opportunities; and the more noble benefits for recipients include investments in communities, and simply...

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From: VideoVault

Related topics : social media cause marketing / social media marketing campaign

Social Media Day Pune 2015 : Kiruba Shankar Interview

Mr Kiruba was a speaker at the 2nd SMDAYPUNE organised by SocialChamps Media Pvt. Ltd. We took an opportunity to interview him and know his views about the market trends and growing use of Social Media.

Kiruba is a visiting faculty at Great Lakes Institute of Management near Chennai and Bharathidasan Institute of Management at Trichy. He conducts lectures on Social Media at IIM Kozhikode, IIM Bangalore, IIT Madras and Asian College of Journalism, and, is the CEO of Business Blogging. Kiruba...

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From: Campus Times Pune

Related topics : social media marketing institute in pune / social media online marketing / social media marketing services / social media management services / manage social media

Examples of Good & Bad Social Media Campaigns - The Social Method - IMRG & Maginus: Part 2 of 2

IMRG is the industry body for the e-retail industry, whose vision is to maximise the commercial potential of online shopping through the promotion of best practice, the provision of insightful data and by tracking trends and developments in the e-retail marketplace. Andrew McClelland, Chief Operations & Policy Officer Consumers of IMRG will share his views on social media today in answer to the topic: -Web users are more social online than offline; how do businesses have conversations with...

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From: MaginusSoftware

Related topics : good social media campaigns examples / social media marketing campaign examples / social media today / social media online marketing

UT Dallas - NetBase competition: Crosspath winning team

UT Dallas introduced NetBase, a social media listening platform into many of it's courses in the Masters marketing program (and in the undergraduate marketing program next semester). NetBase is used in the core course Market Research and elective Brand Management. Four teams competed to determine --using only social media-- what "white space" new product opportunity existed in the mobile app market. Teams identified sentiment, important devices, app categories and the most important attributes;...

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From: UTDallas Marketing Program

Related topics : using social media for marketing research / social media listening platforms / social media brand management

SDSU College of Arts and Sciences Advertising Major

South Dakota State University,

Department of Mass Communication and Journalism.

The Advertising Major is for students planning careers in advertising and marketing communications. Students complete an advertising core along with up-to-date classes focusing on interest areas. These include social media marketing, creative strategies, research, and data analytics. Experiential learning projects focus on solving real-world marketing challenges within the classroom. Career opportunities range from...

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From: Yeager Media Center

Related topics : social media analytics market research / marketing communications media planning / digital media marketing plan / social media marketing plan / social media marketing agency

Gerry McCusker - How to get Social Media Management right

Video created by Hunting With Pixels. http://www.huntingwithpixels.com

Hunting With Pixels is a Sydney/Melbourne based social video strategy and production agency.

Gerry McCusker is an Online media, PR /marketing communications and training consultancy helping brands, organisations and individuals monitor and maximise their online presence.

He also runs the rather wonderful PR Disasters blog; http:///www.prdisasters.com

In this video Gerry discusses the opportunities in social media;...

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From: PRIANational

Related topics : social media marketing agency melbourne / online pr social media / social media marketing strategy / social media brand management / social media branding strategy

Social Media Business Case

Use our Social Media Business Case Template to help you build a business case for an investment in a social media program and communicate the information to the key shareholders. Fill in the blanks on this document and, when completed, it will include an executive summary, opportunity overview, business impact analysis, risk plans and a recommendation. http://www.marketingpower.com/resourcelibrary/_layouts/marketers_toolkit.aspx

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From: American Marketing Association

Related topics : business using social media / social media marketing plan template / social media help / social media information / marketing through social media

Tourism NT International Marketing Update 2014: Greater China

Get the latest news on Tourism NT’s key trade and consumer campaigns, press office activity and social media activity. For more information on Tourism NT’s international marketing efforts or for information on upcoming marketing opportunities please visit http://tourismnt.com.au/en/marketing/international-marketing

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From: Tourism NT

Related topics : media marketing intern / marketing international / social media activity

Tourism NT International Marketing Update 2014: Central Europe

Get the latest news on Tourism NT’s key trade and consumer campaigns, press office activity and social media activity. For more information on Tourism NT’s international marketing efforts or for information on upcoming marketing opportunities please visit http://tourismnt.com.au/en/marketing/international-marketing

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From: Tourism NT

Related topics : media marketing intern / marketing international / social media activity

Social media marketing-INTERNSHIP PROGRAM

DescripciónThe exciting world of modern business demands have certain specific knowledge, one is digital marketing.

This program offers an opportunity for you to use your skills to enhance the presence of companies on websites and social networks and you can participate directly in the formulation and development of promotional and sales strategies that make growing a business.

This is a very attractive opportunity for Business, Marketing or Multimedia students who want to have a real...

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From: Academia Latinoamericana de Español

Related topics : social media marketing business opportunity / social media marketing websites / social media network marketing / social media marketing companies / social media networking websites