MasterCard Conversation Suite: Future of Payments through Social Listening

MasterCard Conversation Suite: To move beyond traditional "listening", MasterCard created the Conversation Suite -- a dynamic, global insights and engagement engine that shifted the company from monitoring social and traditional media to applying purposeful listening to inform business decisions and foster more impactful communications.

The Conversation Suite is a web-based analytic tool supported by a global team of social experts that monitor, analyze and engage in conversations around the...

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From: Mastercard News

Related topics : monitoring social media conversations / social media monitoring companies / social media monitoring tools / social media listening tools / social media listening

How to manage addiction to electronic games and social media.

How to use the Parenting by Connection listening tools to connect with your children so they disconnect from their devices.

To learn more about Parenting by Connection you are welcome to watch our free webinar, http:--bit.ly-1fjIkY6

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From: Kathryn Jones

Related topics : social media listening tools / social media management tools

The Difference Between Buzz Monitoring & Audience Research for Social Media (Chapter 35)

http://www.SMMarketingBook.com

Buzz Monitoring tools can be great resources for social media marketing strategy but you will need more because they don't tell you the whole picture. Audience research is a lot more like listening and can tell you the how and the why about what's happening in buzz monitoring is happening. These three high level tips can help you sort out the difference between buzz monitoring and audience research.

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From: SMMarketingBook

Related topics : social media monitoring for market research / social media monitoring tools / social media marketing tool / social media listening tools / social media tools

BuzzLogic Vino Diaries - Mike McDerment, Freshbooks

Listen to Mike McDerment, CEO of Freshbooks talk about their unique approach to customer service leveraging social media tools like FaceBook and Twitter. And how something as simple as listening can pay off big in terms of conducting market research, creation of focus groups and happy customers.

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From: Sandra Ponce de Leon

Related topics : social media market research tool / social media listening tools

Real Estate Marketing Ideas: Lead Generation & Building an Authentic Brand

For the top tax deductions for real estate agents check out our article here: https://hurdlr.com/blog/rea/real-estate-agent-tax-deductions-checklist-2016

The Broke Agent, aka Eric Simon, and Aaron Lesher from Hurdlr discuss real estate marketing ideas and methods using social media to build an authentic, relatable, and trustworthy presence online.

We discuss why Eric started his real estate media brand, how he took his social media follower count from 0 to 125,000+ in less than 18 months and...

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From: Hurdlr

Related topics : social media marketing ideas for real estate / social media marketing tools / social media tools for business / social media listening tools

Consumer Behavior, Marketing and Social Media in Africa

Cynthia de Lorenzi and Jennifer Abernethy join Akia Garnett for a discussion on her observations of consumer behavior, marketing and social media during her trip to West Africa. Listen to them talk about #WhatsApp #Bitcoins #Viber #Tango and other emerging tools.

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From: Akia Garnett

Related topics : social media marketing tool / marketing through social media / social media listening tools

BtoB asks Monte Beck: What's Working In Social Media?

Monte Beck, VP of Small Business Marketing with Verizon Telecom, shares some insight on how social media is being used to listen to customers, customer care, sales processes, and even to build new products and services. Small businesses are especially at an advantage with the development of the Small Business Center, a professional networking tool.

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From: IDG Knowledge Hub

Related topics : advantages of social media marketing for small business / social network for small business / social media listening center

Are you using Social Media to Manage your Reputation Online?

In this video, Julia Doherty from Green Umbrella Marketing shares the reasons why you should be using social media to see what people are saying about you and your business online.

Reputation Management is so important nowadays. People are going to talk about you and your business whether you are on social networking platforms or not, so using listening tools such as www.mention.net or Google Alerts is an essential ingredient for anyone who is serious about their online reputation.

Listen...

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From: Julia Doherty

Related topics : social media online reputation management / online business reputation management / importance of online reputation management / social media reputation management tools / business using social media

What Does Social Influence Mean? We ask the Influencers.

Description: Peter Clayton, host of TotalPicture Radio, asks a group Human Resource, Recruiting and HR Technology thought leaders about influence, including what online social influence means, how the new realm of social influence has affected recruiting and talent management, its affects on brand management, and more. Recorded at the HRMarketer / SocialEars booth at TLNT Transform 2012.

Sections include:

- What does online influence mean to you?

- How have social media tools changed...

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From: HRmarketer

Related topics : media and social influences / social media brand management / social media online marketing / social media tools meaning / social media management tools