SMMarketingBook
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5 selected videos
The Difference Between Buzz Monitoring & Audience Research for Social Media (Chapter 35)
http://www.SMMarketingBook.com
Buzz Monitoring tools can be great resources for social media marketing strategy but you will need more because they don't tell you the whole picture. Audience research is a lot more like listening and can tell you the how and the why about what's happening in buzz monitoring is happening. These three high level tips can help you sort out the difference between buzz monitoring and audience research.
Related topics : social media monitoring for market research / social media monitoring tools / social media marketing tool / social media listening tools / social media tools
Social Media Marketing Book: Engaging Strategies for Twitter, Facebook & Other Social Media
http://www.SMMarketingBook.com
This video kicks off the new book Social Media Marketing, Engaging Strategies for Twitter, Facebook & Other Social Media. It gives you a high level overview what you'll find in the book & starts off the series 45 Social Media Insights Over 45 Days.
Related topics : social media marketing book / social media engagement / social media social
Social Media Marketing Book - Chapter 1: It's Not Easy, Quick or Cheap
http://www.SMMarketingBook.com
The 1st chapter in the book Social Media Marketing Engaging Strategies for Twitter, Facebook & Other Social Media highlights in the first Insight, why it's not easy, quick or cheap to be successful with your social media marketing strategy.
Related topics : social media marketing strategies / social media engagement
Do You Know The Different Types of Social Media? (Chapter 2)
http://www.SMMarketingBook.com
There are a lot of different types of social media out there & knowing them is half the battle. Different types appeal to different people & audiences, so understanding them can help you plan a successful social media marketing strategy.
Related topics : social media types / social media marketing strategies / social media marketing plan / marketing through social media / social media strategy
Social Media Marketing Goals Need to Be Define (Chapter 3)
http://www.smmarketingbook.com
Before you implement any tactics in your social media marketing plan you should first define your goals. If you don't how will you know if you are successful? These three tips can help you get your goals for engagement in social media in place.
Related topics : social media marketing plan / market social media / social media engagement / social media help / social marketing plan
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