Dell LCC Race - Social media opens the throttle (English case film)

In our Dell LCC Race we have tapped into the social media monitoring, and created a real-time virtual car race with it.

The interactive racing game transformed the data from the 'Listening Command Center' (Dell's social media monitoring tool) in real time into energy for virtual racing cars: Each event participant received a racing car and three keywords that were tracked by the LCC on the social web (for example: 'cloud computing', 'desktop' or 'storage'). In return, the tallied frequency of...

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From: YRGermany

Related topics : social media listening command center / social media monitoring tools / social media listening tools / monitoring social media / social media tracking tools