Book | The Social use of media

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This collection of essays provides an overview of research on the social uses of media. Drawing on long traditions in both cultural studies and the social sciences, it brings together competing research approaches usually discussed separately. The topics include up-to-date research on activity and interactivity, media use as a social and cultural practice, and participation in a cultural, political and technological sense. This book...

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From: Demarcus Mathews

Related topics : using social media

How to Understand and Influence Your Audience Using Social Media Strategies Correctly-Production

This discussion covers the how to effectively engage social media listening, analysis and processing tools and services into a political campaign.

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From: 360SAMPolitics

Related topics : social media audience analysis tools / social media listening tools / social media listening strategy / social media audience engagement

Igniting change through social media | Cassidy Bereskin | TEDxYouth@NTCI

Since the age of 10, Cassidy has been exploring what she can do on Social Media: everything from championing youth voice to effecting social change. As the Conference Chair of the TDSB’s student senate, Cassidy is no stranger to amplifying the student voice: both her own and the voices of over 250,000 students she represents. Cassidy is the Director of Marketing for Model City Hall — the first conference in Canada to simulate Toronto politics for youth. Through using Social Media for social...

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From: TEDx Talks

Related topics : social media changed politics / social media help / social media in government conference / marketing through social media

How Government Can Prepare for and Respond to Social Media Hacks

In this webinar, we discuss what federal agencies can do to help protect their social media and digital engagement services from cyber-security vulnerabilities, and how they can respond if incidents occur to quickly and effectively maintain public trust. The discussion will include an open question and answer session to ask the experts how our agencies can better address concerns from emerging threats in the rapidly evolving social media space.

For more information, visit...

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From: DigitalGov

Related topics : social media management services / social media community manager / manage social media / social media help / social media engagement

SALA 8 22 006 Driving social media adoption in the enterprise, IBM case study

By Delphine Remy-Boutang, WW Digital, Social Media Marketing Manager, IBM.

Reflecting on the global impact of social media and its role as a catalyst in driving cultural, political, economic and social change, this session will focus on Empowering Change through Collaboration. As the largest consumer of social technologies, IBM is a role model and case study for the transformation into a social business, on all fronts - technology, policy and practice, this presentation will showcase IBM...

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From: OMExpo

Related topics : b to b social media case study / social media impact on marketing / social media marketing services / marketing through social media / social media management services

How Much of an Impact is Social Media Having on Politics

Feb. 6 -- Moisés Naím, a distinguished fellow at the Carnegie Endowment for International Peace and author of "The End of Power," discusses social media's influence on politics with David Kirkpatrick, author of "The Facebook Effect," and Bloomberg's Alix Steel on "Street Smart."

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Bloomberg Television offers extensive coverage and analysis of international business news and stories of global importance. It is available in...

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From: Bloomberg

Related topics : social media impact on politics

Social Media: The new propaganda war tool - BBC News

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The Arab Spring woke the world up to the power of social media like Twitter and Facebook to effect huge political change. But now in the latest conflicts throughout the Middle East, the internet has become an instrument of terror as well. ISIS has released horrific footage of atrocities it's committed, to frighten and demoralise its enemies - so that they flee before a bullet has been even fired. Lyse Doucet reports on the new propaganda war. And a...

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From: BBC News

Related topics : new social media tools

Parties, Campaigns and Representation: The Political Impact of Blogs and Social Media

Speakers:

Helen Margetts (OII), Iain Dale, Andrew Rasiej, Matthew McGregor

The outcome of political careers and even campaigns is increasingly dependent on the successful mastery of new communication tools including social media.

Many MPs and members of Congress are embracing the use of social networking tools to keep in touch with their constituents, whilst Facebook, YouTube and even Twitter have potentially changed the nature of election campaigns in reaching out directly to grass-roots...

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From: Oxford Internet Institute, University of Oxford

Related topics : social media impact on political campaigns / successful social media campaign / universities using social media