How Gatorade Uses Digital and Social to Drive Better Growth

Morgan Flatley, CMO of both the Gatorade and Propel brands, talks with Prophet Partner Eloy Trevino about achieving and maintaining healthy growth for the PepsiCo-owned brands through the brand's "Sweat it to Get it" campaign.

Gatorade was an early adopter in digital transformation. One of their big moves was building Mission Control, a social media command center, and really investing social media. The command center is a physical space, which brings awareness to the team and to the...

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From: Prophet

Related topics : social media investing

Social Media for Professionals

WSI Digital Marketing Video Series (Vol. 06)

Whether or not you consider yourself a social butterfly in the digital world, the truth is, social media - as well as your online reputation - are absolutely integral to in building your personal brand.

Tools like LinkedIn and Google+ have become synonymous with job searching, hiring and overall networking. So unless you plan on living under a rock for your entire professional life we suggest you watch this video on the key guidelines you need to...

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From: WSIWorld

Related topics : leverage social media marketing / reputation on social media / social media integration

The New Media Marketing Agency in One Year by Pictures

The New Media Marketing Agency is a digital marketing, social community

engagement, and creative development firm. We design and implement new media marketing strategies to our clients to build and humanize their brand.

The New Media Marketing Agency was founded on June, 2010 and the company has been satisfying its customers with highly qualified new media marketing operations performed by the experienced professionals. We fully reflect the preference of our customers on the company...

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From: The New Media Group

Related topics : new media marketing strategies / social media marketing agency program / digital media marketing agency / social media marketing companies / social media marketing firm

Innovate with Instagram: Secrets of building brands and followers with buzz-worthy visuals

CLICK LINK to purchase full access to Ragan Training: http://goo.gl/s0cPE1

Bob Burns, aka Blogger Bob, Social Media Analyst at the TSA, discusses the entertainment impact of the TSA's instagram account on its 400,000 followers in this excerpt from his full session, "Innovate with Instagram: Secrets of building brands and followers with buzz-worthy visuals," presented at Ragan's Social Media Conference for PR, Marketing and Corporate Communications at Disney World on March 11, 2016.

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From: Ragan Communications

Related topics : ragan social media conference / pr social media presentation

Kait LeDonne on Social Media Marketing & Branding

Start SMALL. Brand BIG.

I help small and growing companies, consultants, coaches, and professional service providers find clarity and consistency in their messaging and positioning so they can attract clients rather than chase them.

Typically, small business owners think their only two options for branding and marketing are:

1. Work with freelance graphic designers and interns for branding and marketing and sacrifice strategy

-OR-

2. Work with an agency and break the bank

I work with...

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From: PSG CLARITY

Related topics : social media marketing small business / social media management company for small business / social media branding strategy / social media marketing strategy / social media brand management

The Ehlers Group - Senior Housing Marketing and Public Relations - Skype Wedding

With the help of technology, a 91-year old Carlisle Naples resident walked his granddaughter down the aisle from nearly 2,000 miles away!

Upbeat stories about Seniors in your communities have great public relations value and capture the interest of the media and community. What newsworthy stories are happening in your Senior communities?

The Ehlers Group can help you build your Senior housing brand through public relations and social media activities.

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From: The Ehlers Group

Related topics : social media public relations / social marketing public relations

Social Media Packages for 2016

The question I have today is how well do you think you know your customers or clients? It definitely takes time to build trust and relationships in person much less social media and over time we have found ways of helping your business to raise your brand and its message and what's more we are keen to share with our social media business friends

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From: Make Marketing Simple

Related topics : social media branding for business / social media today / social media help

LikeLeaders - Facebook Business Page Marketing Social Media Marketing Expert Source Seattle

This is Jim.

He's just started a new company and wants to use Facebook to market and promote it online.

But Jim has talked to a few web people and they charge way too much and don't really get social media or the power of Facebook marketing for business.

Well, luckily Jim found Likeleaders!

Likeleaders is a social media company, that helps Jim create a custom branded Facebook experience where he can engage his audience, build his followers, and manage all of his content.

Now with...

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From: Rory Martin

Related topics : social media marketing small business / social media marketing companies / social media management company for small business / social media branding for business / social media help

National Arts Marketing Project Conference 2013: Pam Moore

To close out NAMPC, Pam Moore gave the keynote speech. One of Forbes' Top 10 Social Media Influencers and Top 10 Women in Social Media, Pam Moore has been helping entrepreneurs, small business leaders, and national organizations build winning brands and integrated platforms that sustain business and life for 15 years. Pam will teach you why moving your arts patrons from a "free" community member to a "paying" customer takes investment of time, sharing of information, and cultivation of patience.

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From: Americans for the Arts

Related topics : top social media / social media marketing small business / social media branding for business / social media help

iGar Tracker : Social Media Monitoring Tool to Helping Companies Grow & Build Brand

More info: http://www.igartracker.com/

Do you know what people think about your brand or business?

IGAR TRACKER will help you to Know Your Customer and Win The Market!

✔ Know your brand positioning on up to 20 Online Platforms

✔ Find out which posts generate the most buzz from a single dashboard

✔ Identify post, its origin and reply directly, with just ONE click.

✔ Make smarter decisions by listening to what your customers truly wants

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From: Focus Marketing Malaysia

Related topics : social media monitoring tools / social media monitoring companies / social media brand monitoring