Selected videos for topic: social media audience insights
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Networked Insights Audience Sync
Given the widespread adoption of social media as a means to communicate preference and interests, the challenge for brand marketers today is no longer finding consumer data, it's uncovering actionable insights in that data.
To showcase the valuable consumer insights that brands can use to make better marketing decisions, Networked Insights created a sample Audience Sync report for Mountain Dew. This report was not commissioned by Mountain Dew or PepsiCo and is a third-party analysis of the...
From: NetworkedInsights
Related topics : social media audience insights / social media branding
Tim Rush - VP PR & Social Media for Bumble & bumble
Beauty Industry veteran, Tim Rush shares valuable info on PR and Social Media at his Beauty Biz Roundtable 11 presentation "PR, Social Media and Telling the Story of Brand Culture to Your Audiences".
As the VP of Global Communications and Fashion Relations for several brands including Bumble and bumble, Smashbox and Darphin Paris, Tim Rush offers valuable insight into successful PR and Social Media campaigns in the beauty biz.
Check out more at: http://mazurgroupla.com/beauty-biz-roundtable/
From: Mazur Group
Related topics : pr social media presentation / social media branding
SMBSeattle May 2010; Why Social Media Matters: Expedia Lessons Learned from the Trenches
How does a global house of brands with multiple audiences and goals manage its social streams? Build community? Sync with PR and customer services? Integrate social media with recruiting efforts?
This month's breakfast event will feature Kristin Graham, Expedias VP of Recruiting and Engagement, as she shares insights and lessons learned on these and other questions. Youll get an overview of Expedia's approach to social media and community building for their portfolio of global travel brands,...
From: smbseattle1
Related topics : social media brand building / social media strategy for recruitment / social media brand management / social media management tools / social media management services
How to Use Social Media Marketing for Business
Social media has completely changed the marketing and advertising industry by making it possible to implement relatively inexpensive marketing campaigns.
The power of social media is in its ability to build relationships and awareness quickly. It can engage communities through sharing of desirable content and quickly expand your digital footprint.
The key to all effective communications is fully engaging with your audience, learn more:...
From: Seattle Web Search
Related topics : social media marketing small business / using social media marketing / social media marketing campaign / social media for small business / social media branding for business
Social Media for the Enterprise - A Business Case
How is social media truly impacting businesses today? Why are many of the world's top brands—like Pepsi, Virgin, NHL, and American Express—now embracing social media company-wide? Can social media really benefit B2B marketing?
Find out in this video, as some of the pioneers of the social business sphere join HootSuite CEO Ryan Holmes to provide insight on these important topics. Hear from:
Richard Branson, founder and chairman of Virgin Group
Michael Chui, Principal, McKinsey &...
From: Hootsuite
Related topics : benefits of social media marketing for business / social media branding for business / social media marketing companies / social media companies / marketing through social media
Social Listening
Use Adobe Social to monitor social media conversations and see how they affect your company's bottom line. Use keywords to gather qualitative data, such as sentiment, and quantitative data such as number of mentions and audience size. Work with Adobe Digital Marketing Suite to get insight into how these social media conversations affect business objectives, like revenue.
From: Adobe Marketing Cloud
Related topics : monitoring social media conversations / social media monitoring companies / using social media marketing / social media marketing companies / marketing through social media
Social media strategy Facebook Audience Insight
More than 50 % of all unsuccessful sales are happening because of talking to wrong person, Facebook is giving us great insight in to our potential customers informations that can be used for more efficient campaign targeting.
www.ivicapenic.com
www.facebook.com/ivicapenic1
https://newmans.leadpages.co/ivica-penic-ips/
From: IVICA PENIC
Related topics : social media audience insights
Social Insights with Jason Maynard - The New Social Media Paradigm
Jason Maynard, a tech analyst for financial services, gives you valuable insight into the future of social business and what it means for businesses and consumers.
Jason talks about what enterprises need to start doing now with their social media strategies to ensure they keeping ahead of the quickly evolving business landscape. He explains how B2B and B2C enterprises are effectively restructuring to bring social into business—and what key opportunities lie in this new paradigm.
HootSuite...
From: Hootsuite
Related topics : social media business opportunity / social business network / social media services
Powering Real-Time Engagement with Vizia
Pioneering brands are embedding social media command centers (SMCC) into their enterprises to analyze real-time social data, react instantaneously, and spread intuitive social insights across their organizations.
Vizia, powered by Brandwatch Analytics, is now used in the Social Media Center at Monster Headquarters to give leaders instant access to powerful social insights.
Watch this short video to find out how Monster are:
- Better understanding their audience
- Collaborating for efficiency...
From: Brandwatch
Related topics : social media power / organizations using social media / social media audience engagement / social media analytics / social media branding
Search Influence Webinar: Verticals Finding Local Success with Social Media
In this webinar, digital marketing agency Search Influence (http://www.searchinfluence.com) shares their insight on social marketing tactics in order to benefit publishers. The use of social media sites for local business searches has increased by 67% since 2010 (comScore). Will Scott, founder of Search Influence, explains how specific industries are finding local success with social media (auto-dealers, physicians, tourist attractions) and those that aren't (divorce/criminal attorneys, drug...
From: LocalSearchAssn
Related topics : social media and business marketing webinar / benefits of using social media for business / social media marketing agency / social media marketing tools / social media blogs