A How To Guide in Influencer Marketing

On episode 50 you'll meet Brandon Andersen. Brandon is director of marketing at Cision where he works with an amazing team that designs and implements integrated marketing programs including content marketing, social media, public relations, SEM, SEO, lead nurturing, events, promotions and webinars. We focused our conversation on the importance of an influencer marketing strategy.

Visit the show notes page at: http://bit.ly/sbjv2-podcast

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From: Social Business Engine

Related topics : social media marketing program / marketing through social media

"Yes We Can: Going Viral in a Social Marketing World" Panel Discussion

A panel of media and marketing experts talks to Baruch students, alumni and marketing, public relations and advertising professionals about Viral marketing, which has been defined as the utilization of preexisting social networks to produce increases in brand awareness or to achieve other marketing objectives by identifying individuals with high social networking potential. The panel discussion is moderated by Les Blatt who comes to social media and the online world with the perspective of a...

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From: Baruch College

Related topics : social media and viral marketing / marketing through social media

Public Relations Specialist Use Social Media Marketing: Timmy's Tutor

Problem: Creative Tutors wanted to grow both on the franchise level and retail level, and increase awareness of its differentiating factors as well as its web-based Timmy's Tutor cartoon series. Find a one-stop shot marketing partner: Franchise public relations specialists, experts in garnering editorial coverage and video producers. Solution: Launch a PR campaign targeted to the Dallas-Fort Worth area as well as business media. Produce social media — a series of videos — for a social...

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From: E.H. Anderson Public Relations

Related topics : social media marketing for business schools / social media marketing campaign / using social media for pr / social media solutions / social media social

Wilmington, NC Affordable Video Advertising Creative Digital Marketing and Advertising

DWH Communications is a full service creative advertising agency. Providing public relations, social media marketing, web development and seo services. Affordable advertising for small businesses, http://www.dwhcommunications.com

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From: DWH Communications

Related topics : social media marketing services / social media advertising agency / social media marketing agency / social media for small business

Marketing communications : the constituent tools

Learn more @ http://www.oxlearn.com Marketing communications mix :Sales promotion, advertising, public relations, direct marketing, personal selling by Chris Fill. For book on Marketing Communication please http://bit.ly/b92Fx2

Digital Marketing Management for Social Media Managers - Udemy Course

http://bit.ly/199BEvR

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From: OxfordLearningLab

Related topics : marketing communications and media management / marketing communications media mix / social media management tools

PRSA-LA Asks: How has social media changed PR?

The public relations and marketing communications industry is rapidly changing by adapting social media tools like YouTube, Twitter, Facebook, TweetDeck and MySpace. I began producing this video for the Los Angeles branch of the Public Relations Society of America-PRSA - by asking prominent PR executives how they saw the industry evolving.

Marshall Thompson, Multicultural producer, writer, director, videographer. marshall@prvideo.tv 310-403-2507

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From: Marshall Thompson

Related topics : social media changed marketing

PR Careers: Advice for Job Hunting and Interviews, with Rachel Metscher

Are you looking for your first job, or an internship, in public relations, corporate communications, or marketing? Need some job-winning advice?

Rachel Metscher, Corporate Communications Director with Hobsons http://www.hobsons.com shares advice on using social media, job interviews, and even rejections to obtain a job in the competitive public relations field.

Conversations in Public Relations is produced by Mary Fletcher Jones and David Hyson of Fletcher Prince...

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From: PRConversations

Related topics : social marketing public relations / social media public relations

Selling, Sales Promotion, PR, and Social Media

A review of the personal selling, sales promotion, public relations, and social media aspects of the Integrated Marketing Communications mix.

Table of Contents:

00:01 - Personal Selling

02:44 - Sales Promotion -- a special inducement to buy now

05:20 - Public Relations = reputation management

11:31 - Remember External Sources of Information?

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From: Karen Gore

Related topics : integrated marketing communications social media / social media promotion mix / social media integration

Media Planning Consultants "Advertising Agency" Newport News, Hampton, Norfolk, Williamsburg, VA

http://www.mediaplanconsult.com/ Media Planning Consultants is an established full service Advertising Agency based in Hampton Roads, Virginia providing Advertising, Direct Marketing, Branding, Public Relations, Promotional Marketing, Web Design, Video Production and much more.

Our extensive experience in all types of Media Relations, Advertising, Web Design and development, Search Engine Marketing and Event Planning as well as Social Media Marketing make us an effective single source for...

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From: Media Planning Consultants, LLC

Related topics : search engine marketing social media / social media marketing plan / direct marketing media plan / social media advertising agency / social media marketing agency

Marketing Public Relations A Marketers Approach to Public Relations and Social Media Book Download

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From: Curtis Bourassa

Related topics : social marketing public relations / social media public relations / social media marketing book / marketing through social media